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What is Adobe Target?

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Adobe Target is a tool in the A/B Testing Analytics category of a tech stack.

Who uses Adobe Target?


Adobe Target Integrations

Why developers like Adobe Target?

Here’s a list of reasons why companies and developers use Adobe Target
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Adobe Target's Features

  • Website optimization
  • Single-page app optimization
  • Mobile optimization
  • Server-side optimization
  • Email optimization
  • Connected device optimization
  • Visual preview QA
  • Batch experience prefetch
  • Rules-based personalization
  • One-click personalization
  • Profiles and segmentation
  • Behavioral targeting
  • Automated offers
  • Product recommendations
  • Content and media recommendations
  • Personalized search
  • Location-based personalization
  • Enterprise governance

Adobe Target Alternatives & Comparisons

What are some alternatives to Adobe Target?
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Adobe Experience Manager
It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
AB Tasty
It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.
See all alternatives

Adobe Target's Followers
1 developers follow Adobe Target to keep up with related blogs and decisions.