By
Adobe
AdobeAdobe Target
What is Adobe Target?
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Adobe Target is a tool in the Analytics category of a tech stack.
Key Features
Website optimizationSingle-page app optimizationMobile optimizationServer-side optimizationEmail optimizationConnected device optimizationVisual preview QABatch experience prefetchRules-based personalizationOne-click personalizationProfiles and segmentationBehavioral targetingAutomated offersProduct recommendationsContent and media recommendationsPersonalized searchLocation-based personalizationEnterprise governance
Adobe Target Pros & Cons
Pros of Adobe Target
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Adobe Target Alternatives & Comparisons
What are some alternatives to Adobe Target?
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
Visual Website Optimizer
Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
Optimize
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
