Alternatives to Adobe Target logo

Alternatives to Adobe Target

Optimizely, Adobe Experience Manager, Adobe Analytics, LaunchDarkly, and Google Analytics are the most popular alternatives and competitors to Adobe Target.
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What is Adobe Target and what are its top alternatives?

A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Adobe Target is a tool in the A/B Testing Analytics category of a tech stack.

Top Alternatives to Adobe Target

  • Optimizely
    Optimizely

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. ...

  • Adobe Experience Manager
    Adobe Experience Manager

    It is a Web Content Management System that allows companies to manage their web content (Web pages, digital assets, forms, etc) and also create digital experiences with this content on any platform web, mobile or IoT. ...

  • Adobe Analytics
    Adobe Analytics

    It is a web analytics service used in the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. It makes hard things easy. Its AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. ...

  • LaunchDarkly
    LaunchDarkly

    Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle. ...

  • Google Analytics
    Google Analytics

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. ...

  • AEM
    AEM

    It is a web-based client-server system for building, managing and deploying commercial websites and related services. It combines a number of infrastructure-level and application-level functions into a single integrated package. ...

  • Visual Website Optimizer
    Visual Website Optimizer

    Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales ...

  • Optimize
    Optimize

    Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them. ...

Adobe Target alternatives & related posts

Optimizely logo

Optimizely

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    Adobe Experience Manager

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        Hi Everyone, We are looking at creating a reseller website for a customer. Do you have any recommendations on whether we should use WordPress vs Adobe Experience Manager? Our primary considerations are ease of use and a quick development time. And of course, the licensing cost.

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        Adobe Analytics logo

        Adobe Analytics

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            LaunchDarkly logo

            LaunchDarkly

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              Mohammed Shurrab
              Shared insights
              on
              FirebaseFirebaseLaunchDarklyLaunchDarkly
              at

              After a lot of experiments in 2021, we take the decision to start doing some A/B testing and take our experiments management to the next level. After reviewing many tools, we are more close to choosing LaunchDarkly nested of Firebase remote config and A/B testing features.

              Any advice?

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              Google Analytics logo

              Google Analytics

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              48.2K
              5K
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                Free
              • 926
                Easy setup
              • 890
                Data visualization
              • 698
                Real-time stats
              • 405
                Comprehensive feature set
              • 181
                Goals tracking
              • 154
                Powerful funnel conversion reporting
              • 138
                Customizable reports
              • 83
                Custom events try
              • 53
                Elastic api
              • 14
                Updated regulary
              • 8
                Interactive Documentation
              • 3
                Google play
              • 2
                Industry Standard
              • 2
                Walkman music video playlist
              • 2
                Advanced ecommerce
              • 1
                Medium / Channel data split
              • 1
                Easy to integrate
              • 1
                Financial Management Challenges -2015h
              • 1
                Lifesaver
              • 1
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              CONS OF GOOGLE ANALYTICS
              • 11
                Confusing UX/UI
              • 8
                Super complex
              • 6
                Very hard to build out funnels
              • 4
                Poor web performance metrics
              • 3
                Very easy to confuse the user of the analytics
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                Time spent on page isn't accurate out of the box

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              Max Musing
              Founder & CEO at BaseDash · | 8 upvotes · 348.9K views

              Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

              Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

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              AEM logo

              AEM

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              A comprehensive content management solution for building websites
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                  Visual Website Optimizer logo

                  Visual Website Optimizer

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                    Optimize logo

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