Google Analytics vs Optimizely

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Google Analytics

112.3K
36.8K
+ 1
5K
Optimizely

4K
786
+ 1
97
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Google Analytics vs Optimizely: What are the differences?

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

What is Optimizely? Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization. Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

Google Analytics can be classified as a tool in the "General Analytics" category, while Optimizely is grouped under "A/B Testing Analytics".

Some of the features offered by Google Analytics are:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

On the other hand, Optimizely provides the following key features:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

"Free" is the top reason why over 1476 developers like Google Analytics, while over 46 developers mention "Easy to setup, edit variants, & see results" as the leading cause for choosing Optimizely.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas Optimizely is used by Uber Technologies, Spotify, and Udemy. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to Optimizely, which is listed in 1653 company stacks and 88 developer stacks.

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Pros of Google Analytics
Pros of Optimizely
  • 1.5K
    Free
  • 925
    Easy setup
  • 888
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 154
    Powerful funnel conversion reporting
  • 137
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Industry Standard
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Easy to integrate
  • 48
    Easy to setup, edit variants, & see results
  • 19
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics

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Cons of Google Analytics
Cons of Optimizely
  • 9
    Confusing UX/UI
  • 6
    Super complex
  • 5
    Very hard to build out funnels
  • 3
    Poor web performance metrics
  • 2
    Very easy to confuse the user of the analytics
  • 2
    Time spent on page isn't accurate out of the box
    Be the first to leave a con

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    What is Google Analytics?

    Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

    What is Optimizely?

    Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Google Analytics?
    What companies use Optimizely?
    See which teams inside your own company are using Google Analytics or Optimizely.
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    What tools integrate with Google Analytics?
    What tools integrate with Optimizely?

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    Blog Posts

    GitHubOptimizelySegment+3
    2
    1018
    Jul 2 2019 at 9:34PM

    Segment

    Google AnalyticsAmazon S3New Relic+25
    10
    5903
    GitHubPythonNode.js+47
    50
    69472
    GitHubGitSlack+30
    25
    15590
    What are some alternatives to Google Analytics and Optimizely?
    Mixpanel
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
    Piwik
    Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
    Google Tag Manager
    Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
    Amplitude
    Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
    Heap
    Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
    See all alternatives