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Clicky vs Google Analytics: What are the differences?
Clicky and Google Analytics are both web analytics tools that provide insights into website traffic and user behavior. Some key differences between Clicky and Google Analytics include:
Real-Time Analytics: Clicky offers real-time reporting, which means you can see live data on website visitors and their interactions as they happen. This is particularly useful for monitoring ongoing campaigns or assessing the immediate impact of changes to your website. On the other hand, Google Analytics has a slight delay in data processing, typically taking a few hours before data is available in the reports.
User Interface and Ease of Use: Clicky is often praised for its intuitive and user-friendly interface. It offers a more streamlined and easy-to-navigate dashboard, making it accessible for users of all experience levels. Google Analytics, while powerful, can be more complex and overwhelming for beginners due to the sheer volume of features and settings available.
Data Privacy and Ownership: Clicky allows users to retain ownership of their data, and the tool is designed with privacy in mind. It provides options to comply with data protection regulations, making it suitable for businesses with stringent privacy requirements. On the other hand, Google Analytics is hosted by Google, and data ownership and privacy policies are subject to Google's terms and conditions.
Cost and Pricing Model: Clicky offers a more straightforward pricing model based on the number of daily page views or websites tracked. It provides a free plan with limitations and various paid plans for higher usage levels. Google Analytics is free to use for most users, making it a popular choice for small to medium-sized websites. However, larger enterprises with high data volumes may need to consider the cost implications of data processing and storage.
Customizability and Integration: Google Analytics offers a wide range of customization options and integrations with other Google products and services, such as Google Ads and Google Search Console. This deep integration can be advantageous for businesses already heavily invested in the Google ecosystem. Clicky also offers integration options with popular content management systems and other tools, but it may not have the same breadth of native integrations as Google Analytics.
In summary, Clicky stands out with its real-time analytics, user-friendly interface, and data privacy features, while Google Analytics offers a robust, feature-rich platform with extensive integrations within the Google ecosystem.
I'm looking to switch from Google Analytics to other more privacy compliant analytics tools. My ideal tool would have the basics (visits, pageviews, duration, rebound rate, source/medium) and more: breakdown by page, conversion goals, campaigns set-up... But I'm a bit confused by the different choices, and I would greatly appreciate any feedback ;)
This is probably one of the easiest tools to customize to your needs. It's open source so you can host your own instance of it making it very affordable and it has plenty of privacy tools including honoring do not track requests on a server side basis so no additional coding necessary and you can easily tell it to anonymity guest ip addresses so there would be no way of a breach compromising the integrity of your privacy goals
I am playing right now with Plaisible. I have install it in a docker container with an nginx reverse proxy and is fast. It has all the basic features and you can add even gols. It is lightwaith but is not having the Google Analytics features or Matomo. You ca try it and see if it jas what you need, till now I am happy.
Caring about privacy I've chosen to go with self-hosted Ackee analytics for incoming traffic analytics and ahoy ruby gem to build inside-app analytics. Still getting Caring about privacy I've chosen to go with self-hosted Ackee analytics for incoming traffic analytics and ahoy ruby gem to build inside-app analytics. Still getting a plenty of data without sending visitors' information to Google
We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard
Pros of Clicky
- Easy setup10
- Tons of detail6
- Cheap5
- Many features5
Pros of Google Analytics
- Free1.5K
- Easy setup927
- Data visualization891
- Real-time stats698
- Comprehensive feature set406
- Goals tracking182
- Powerful funnel conversion reporting155
- Customizable reports139
- Custom events try83
- Elastic api53
- Updated regulary15
- Interactive Documentation8
- Google play4
- Walkman music video playlist3
- Industry Standard3
- Advanced ecommerce3
- Irina2
- Easy to integrate2
- Financial Management Challenges -2015h2
- Medium / Channel data split2
- Lifesaver2
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Cons of Clicky
Cons of Google Analytics
- Confusing UX/UI11
- Super complex8
- Very hard to build out funnels6
- Poor web performance metrics4
- Very easy to confuse the user of the analytics3
- Time spent on page isn't accurate out of the box2
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