Overview

Google Analytics

Stacks129.1K

Followers50.7K

Votes5.1K

Maze

Stacks41

Followers60

Votes5

Google Analytics vs Maze: What are the differences?

Introduction

This Markdown code provides a comparison between Google Analytics and Maze, highlighting the key differences between the two platforms.

Data Collection and Analysis: Google Analytics is primarily a web analytics tool that collects data from websites and mobile apps, providing insights into user behavior and website performance. Maze, on the other hand, focuses on user experience (UX) research through user testing and interactive prototypes. It allows designers to test and collect data on how users navigate and interact with their designs, helping to identify usability issues and make improvements.
Scope and Purpose: Google Analytics has a broader scope and is suitable for businesses of all sizes and industries. It offers comprehensive data analysis, audience segmentation, traffic sources, and marketing insights. Maze, however, is specifically designed for UX research and testing. It helps designers and product teams understand user behavior, test design hypotheses, and optimize the user experience.
Automation vs. User Interaction: Google Analytics mainly relies on automated data collection and analysis, providing valuable insights without the need for direct user interaction. Maze, on the other hand, emphasizes user interaction and direct feedback. It enables designers to conduct user tests, observe how users navigate their designs, and gather qualitative feedback on the user experience.
Real-time vs. Iterative Testing: Google Analytics provides real-time data, allowing businesses to monitor website traffic and marketing campaigns in real-time. It enables quick insights and on-the-fly adjustments. In contrast, Maze focuses on iterative testing and improvement. Designers can create interactive prototypes, run usability tests, and iterate on their designs based on user feedback.
Customizability and Flexibility: Google Analytics offers extensive customization options, allowing users to set up custom reports, goals, and events based on their specific needs. It provides a flexible framework for tracking, analyzing, and reporting website data. In comparison, Maze focuses on providing a user-friendly and streamlined UX research platform, with predefined metrics and testing templates tailored for user testing.
Cost and Accessibility: Google Analytics has a range of pricing options, including a free version for basic analytics needs. It provides accessibility to businesses of all sizes. Maze, on the other hand, has a pricing structure based on the number of user tests conducted. It may be more suitable for companies or designers specifically focused on UX research and testing, as it may have a higher cost compared to Google Analytics.

In summary, while both Google Analytics and Maze offer data insights, they differ in their focus and purpose. Google Analytics is a comprehensive web analytics tool, suitable for businesses of all sizes and industries, providing real-time data, automation, and customization options. Maze, on the other hand, is more focused on UX research, user testing, and iterative design improvements, with an emphasis on direct user interaction and feedback.

Advice on Google Analytics, Maze

Dennis

Founder, Software Engineer & Product Manager at BlazingMedia

Nov 28, 2020

Decided

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

19.8k views19.8k

Comments

Detailed Comparison

Google Analytics	Maze
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.	Maze empowers product and marketing teams to test anything from prototypes to copy, or round up user feedback—all in one place. Rapidly collect user insights across teams and create better user experiences, together.
Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.;Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.;Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.;Mobile Analytics- Google Analytics helps you measure the impact of mobile on your business. Additionally, if you build mobile apps Google Analytics offers Software Development Kits for iOS and Android so you can measure how people use your app.;Conversion Analytics- Find out how many customers you're attracting, how much you're selling and how users are engaging with your site with Google Analytics' range of analysis features.;Advertising Analytics- Make the most of your advertising by learning how well your social, mobile, search and display ads are working. Link your website activity to your marketing campaigns to get the complete picture and improve your advertising performance.	InVision Analytics; Prototype testing; Clicks Heatmap; Painless tester gathering; Easy split testing
Statistics
Stacks 129.1K	Stacks 41
Followers 50.7K	Followers 60
Votes 5.1K	Votes 5
Pros & Cons
Pros 1483 Free 927 Easy setup 891 Data visualization 698 Real-time stats 406 Comprehensive feature set Cons 11 Confusing UX/UI 8 Super complex 6 Very hard to build out funnels 4 Poor web performance metrics 3 Very easy to confuse the user of the analytics	Pros 3 Makes validating protos easier 2 Easy export and setup
Integrations
Mad Mimi Hipmob Visual Website Optimizer Squarespace ClickTale CloudFlare Segment Optimizely FreshDesk SnapEngage	InVision Figma Adobe XD Sketch Marvel

What are some alternatives to Google Analytics, Maze?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.

Ackee (Analytics)

Self-hosted, Node.js based analytics tool for those who care about privacy. Ackee runs on your own server, analyses the traffic of your websites and provides useful statistics in a minimal interface.

Volument

Volument is a new take on analytics: it focuses solely on conversion optimization and leaves out everything else. To be launched in 2020, it aims to change the way people measure and optimize their websites.