Google Analytics vs Maze: What are the differences?
Google Analytics: Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications; Maze: Beautiful & actionable analytics for InVision prototypes. Create missions testers will perform on your InVision’s prototype and discover how your product’s design can be improved, with 0 lines of code.
Google Analytics and Maze can be categorized as "General Analytics" tools.
Some of the features offered by Google Analytics are:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
On the other hand, Maze provides the following key features:
- InVision Analytics
- Prototype testing
- Clicks Heatmap
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