Google Analytics vs Google Tag Manager

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Google Analytics

108.5K
33.3K
+ 1
5K
Google Tag Manager

58.7K
3.9K
+ 1
0
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Google Analytics vs Google Tag Manager: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, Google Tag Manager is detailed as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Google Analytics belongs to "General Analytics" category of the tech stack, while Google Tag Manager can be primarily classified under "Analytics Integrator".

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to Google Tag Manager, which is listed in 431 company stacks and 73 developer stacks.

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Pros of Google Analytics
Pros of Google Tag Manager
  • 1.5K
    Free
  • 925
    Easy setup
  • 886
    Data visualization
  • 696
    Real-time stats
  • 403
    Comprehensive feature set
  • 180
    Goals tracking
  • 153
    Powerful funnel conversion reporting
  • 136
    Customizable reports
  • 83
    Custom events try
  • 53
    Elastic api
  • 13
    Updated regulary
  • 8
    Interactive Documentation
  • 3
    Google play
  • 2
    Advanced ecommerce
  • 2
    Walkman music video playlist
  • 1
    Medium / Channel data split
  • 1
    Easy to integrate
  • 1
    Financial Management Challenges -2015h
  • 1
    Lifesaver
  • 1
    Industry Standard
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    Cons of Google Analytics
    Cons of Google Tag Manager
    • 7
      Confusing UX/UI
    • 5
      Super complex
    • 3
      Very hard to build out funnels
    • 2
      Poor web performance metrics
    • 1
      Time spent on page isn't accurate out of the box
    • 1
      Very easy to confuse the user of the analytics
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      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Google Tag Manager?

      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Google Analytics?
      What companies use Google Tag Manager?
      See which teams inside your own company are using Google Analytics or Google Tag Manager.
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      What tools integrate with Google Analytics?
      What tools integrate with Google Tag Manager?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

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      What are some alternatives to Google Analytics and Google Tag Manager?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      See all alternatives