Google Analytics vs Google Tag Manager

Google Analytics

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22.2K
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5K
Google Tag Manager

56K
2K
+ 1
0
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Google Analytics vs Google Tag Manager: What are the differences?

Developers describe Google Analytics as "Enterprise-class web analytics". Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. On the other hand, Google Tag Manager is detailed as "Quickly and easily update tags and code snippets on your website or mobile app". Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Google Analytics belongs to "General Analytics" category of the tech stack, while Google Tag Manager can be primarily classified under "Analytics Integrator".

According to the StackShare community, Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2444 developers stacks; compared to Google Tag Manager, which is listed in 431 company stacks and 73 developer stacks.

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      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Google Tag Manager?

      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      What companies use Google Analytics?
      What companies use Google Tag Manager?

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      What tools integrate with Google Analytics?
      What tools integrate with Google Tag Manager?

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      What are some alternatives to Google Analytics and Google Tag Manager?
      Mixpanel
      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      Piwik
      Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.
      Amplitude
      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
      Heap
      Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      See all alternatives
      Interest over time
      How much does Google Analytics cost?
      How much does Google Tag Manager cost?
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