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  5. Astronomer vs Google Tag Manager vs Segment

Astronomer vs Google Tag Manager vs Segment

OverviewDecisionsComparisonAlternatives

Overview

Segment
Segment
Stacks3.3K
Followers941
Votes275
Google Tag Manager
Google Tag Manager
Stacks63.8K
Followers7.5K
Votes0
Astronomer
Astronomer
Stacks26
Followers47
Votes0

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Advice on Segment, Google Tag Manager, Astronomer

Iva
Iva

Product Marketing Manager at Martian & Machine

Jan 20, 2021

Needs adviceonSegmentSegmentGoogle Tag ManagerGoogle Tag ManagerAmplitudeAmplitude

Hi,

This is a question for best practice regarding Segment and Google Tag Manager. I would love to use Segment and GTM together when we need to implement a lot of additional tools, such as Amplitude, Appsfyler, or any other engagement tool since we can send event data without additional SDK implementation, etc.

So, my question is, if you use Segment and Google Tag Manager, how did you define what you will push through Segment and what will you push through Google Tag Manager? For example, when implementing a Facebook Pixel or any other 3rd party marketing tag?

From my point of view, implementing marketing pixels should stay in GTM because of the tag/trigger control.

If you are using Segment and GTM together, I would love to learn more about your best practice.

Thanks!

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Comments

Detailed Comparison

Segment
Segment
Google Tag Manager
Google Tag Manager
Astronomer
Astronomer

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Astro is the modern data orchestration platform, powered by Apache Airflow. Astro enables data engineers, data scientists, and data analysts to build, run, and observe pipelines-as-code.

A single API to integrate third-party tools; Data replay that backfills new tools with historical data; SQL support to automatically transform and load behavioral data into Amazon Redshift; More than 120 tools on the platform; One-click to install plugins for WordPress, Magento and WooCommerce; Mobile, web and server-side libraries
--
Statistics
Stacks
3.3K
Stacks
63.8K
Stacks
26
Followers
941
Followers
7.5K
Followers
47
Votes
275
Votes
0
Votes
0
Pros & Cons
Pros
  • 86
    Easy to scale and maintain 3rd party services
  • 49
    One API
  • 39
    Simple
  • 25
    Multiple integrations
  • 19
    Cleanest API
Cons
  • 2
    Not clear which events/options are integration-specific
  • 1
    Limitations with integration-specific configurations
  • 1
    Client-side events are separated from server-side
No community feedback yet
No community feedback yet
Integrations
Google Analytics
Google Analytics
Mixpanel
Mixpanel
UserVoice
UserVoice
LiveChat
LiveChat
Olark
Olark
Marketo
Marketo
Intercom
Intercom
Sentry
Sentry
BugHerd
BugHerd
Gauges
Gauges
Google Analytics
Google Analytics
No integrations available

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