Google Tag Manager vs Segment

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Google Tag Manager
Google Tag Manager

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Segment
Segment

2.3K
337
+ 1
273
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Google Tag Manager vs Segment: What are the differences?

Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want; Segment: A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Google Tag Manager and Segment can be primarily classified as "Analytics Integrator" tools.

According to the StackShare community, Segment has a broader approval, being mentioned in 827 company stacks & 77 developers stacks; compared to Google Tag Manager, which is listed in 414 company stacks and 72 developer stacks.

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What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
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Why do developers choose Google Tag Manager?
Why do developers choose Segment?
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      What tools integrate with Google Tag Manager?
      What tools integrate with Segment?

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      What are some alternatives to Google Tag Manager and Segment?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Mixpanel
      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      Facebook Pixel
      A code that you place on your website. It collects data that helps you track conversions from Facebook ads
      Ensighten
      The leading cybersecurity solution providing client-side protection against data loss, journey hijacking and intrusion while enhancing website performance. Assess and monitor privacy risk to protect against malicious JavaScript attacks.
      Astronomer
      Astronomer is a data engineering platform that collects, processes and unifies enterprise data so you can get straight to analytics, data science and insights. Astronomer Clickstream captures valuable user events and routes them straight to all your favorite tools or a data warehouse for analytics. All in real time.
      See all alternatives
      Decisions about Google Tag Manager and Segment
      No stack decisions found
      Interest over time
      Reviews of Google Tag Manager and Segment
      No reviews found
      How developers use Google Tag Manager and Segment
      Avatar of Payment SaaS
      Payment SaaS uses Google Tag ManagerGoogle Tag Manager

      Software platforms using payment saas tech-driven gateway are free to explore every solution in our REST API arsenal. From seamless integration to hands-on marketing support, our team of developers and communication strategists is at your disposal. And integrating with your web application only takes 30 seconds. Gain full access to the payment gateway’s API and test it in sandbox mode to your heart’s content. Once you’re ready to go live, contact us to discuss more specific partnership opportunities, such as high-volume and referral concessions.​ Payment SaaS

      Avatar of StackShare
      StackShare uses SegmentSegment

      I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.

      Avatar of Lee Munroe
      Lee Munroe uses SegmentSegment

      Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.

      Avatar of Lyndon Wong
      Lyndon Wong uses SegmentSegment

      Integration of various user data sources and destinations for marketing automation, communications, and analytics.

      Avatar of Udacity
      Udacity uses SegmentSegment

      Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.

      Avatar of Ataccama
      Ataccama uses Google Tag ManagerGoogle Tag Manager

      GTM is used to monitor marketing campaign effectiveness and measure other marketing-related data.

      Avatar of Tristan Bailey
      Tristan Bailey uses SegmentSegment

      For Adding event tagging and not having to add all the apis I am testing just channel them

      Avatar of Coolfront Technologies
      Coolfront Technologies uses Google Tag ManagerGoogle Tag Manager

      To manage tracking code for our websites.

      Avatar of In Situ Training
      In Situ Training uses Google Tag ManagerGoogle Tag Manager

      Track user data

      How much does Google Tag Manager cost?
      How much does Segment cost?
      Pricing unavailable