Facebook Pixel vs Google Tag Manager

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Facebook Pixel
Facebook Pixel

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Google Tag Manager
Google Tag Manager

53K
370
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0
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Facebook Pixel vs Google Tag Manager: What are the differences?

Facebook Pixel: A piece of code for your website that lets you measure, optimise and build audiences for your advertising campaigns. A code that you place on your website. It collects data that helps you track conversions from Facebook ads; Google Tag Manager: Quickly and easily update tags and code snippets on your website or mobile app. Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.

Facebook Pixel belongs to "General Analytics" category of the tech stack, while Google Tag Manager can be primarily classified under "Analytics Integrator".

According to the StackShare community, Google Tag Manager has a broader approval, being mentioned in 543 company stacks & 203 developers stacks; compared to Facebook Pixel, which is listed in 24 company stacks and 8 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is Facebook Pixel?

A code that you place on your website. It collects data that helps you track conversions from Facebook ads

What is Google Tag Manager?

Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
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Why do developers choose Facebook Pixel?
Why do developers choose Google Tag Manager?
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          What companies use Facebook Pixel?
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          What tools integrate with Facebook Pixel?
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          What are some alternatives to Facebook Pixel and Google Tag Manager?
          Google Analytics
          Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
          Facebook Analytics
          Get a deeper understanding of where and how people interact with your business across your website, app, Facebook Page and more. You can visualise people's progress to conversion through their actions across your Page and website, mobile and desktop, and more.
          Matomo
          It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.
          Piwik
          Piwik is a full featured PHP MySQL software program that you download and install on your own webserver. Piwik aims to be a Free software alternative to Google Analytics, and is already used on more than 1,000,000 websites. Privacy is built-in!
          Clicky
          Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.
          See all alternatives
          Decisions about Facebook Pixel and Google Tag Manager
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          Reviews of Facebook Pixel and Google Tag Manager
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          How developers use Facebook Pixel and Google Tag Manager
          Avatar of Payment SaaS
          Payment SaaS uses Google Tag ManagerGoogle Tag Manager

          Software platforms using payment saas tech-driven gateway are free to explore every solution in our REST API arsenal. From seamless integration to hands-on marketing support, our team of developers and communication strategists is at your disposal. And integrating with your web application only takes 30 seconds. Gain full access to the payment gateway’s API and test it in sandbox mode to your heart’s content. Once you’re ready to go live, contact us to discuss more specific partnership opportunities, such as high-volume and referral concessions.​ Payment SaaS

          Avatar of Ataccama
          Ataccama uses Google Tag ManagerGoogle Tag Manager

          GTM is used to monitor marketing campaign effectiveness and measure other marketing-related data.

          Avatar of Coolfront Technologies
          Coolfront Technologies uses Google Tag ManagerGoogle Tag Manager

          To manage tracking code for our websites.

          Avatar of In Situ Training
          In Situ Training uses Google Tag ManagerGoogle Tag Manager

          Track user data

          How much does Facebook Pixel cost?
          How much does Google Tag Manager cost?
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