Overview

Google Tag Manager

Stacks64.0K

Followers7.5K

Votes0

Google Search Console

Stacks279

Followers181

Votes0

Google Search Console vs Google Tag Manager: What are the differences?

Introduction

Google Search Console and Google Tag Manager are both essential tools for website optimization and tracking. While they serve different purposes, they each provide valuable insights and functionality for managing a website's performance.

Data Collection and Tracking: Google Search Console focuses on website monitoring and provides data related to search visibility, search traffic, and indexing status. It helps website owners track their organic search performance, identify and fix issues related to website ranking, and optimize the appearance of search results. On the other hand, Google Tag Manager focuses on collecting and managing data from the website by using tags and triggers. It allows website owners to easily add and update tags without modifying the website's code, which enables efficient tracking of user interactions and behavior.
Implementation and Technical Requirements: Google Search Console requires website owners to verify ownership of the website by adding a verification code or file to the website's root directory. It mainly relies on the website's existing code and structure for data collection and monitoring. In contrast, Google Tag Manager requires the installation of a container snippet on every page of the website, which then allows the implementation and configuration of various tags. It offers a more flexible and dynamic approach to tracking, as tags can be easily added, modified, or removed without directly editing the website's code.
Scope of Tracking: Google Search Console primarily tracks the performance of a website in search engine results and provides insights into keywords, clicks, impressions, and other search-related metrics. It helps website owners optimize their website's visibility and appearance in organic search. On the other hand, Google Tag Manager can track various user interactions and behavior on a website, such as clicks, form submissions, video plays, and more. It provides valuable data for understanding user engagement, conversion tracking, and remarketing efforts.
Ease of Use and Accessibility: Google Search Console is accessible to website owners and webmasters who have ownership or management rights for the website. It provides a user-friendly interface to view and analyze data, submit sitemaps, and request re-crawls. Google Tag Manager is designed for marketers, web analysts, and developers to easily manage tracking codes and tags without relying on IT support. It offers a visual interface and intuitive workflow for tag configuration and deployment.
Integration and Compatibility: Google Search Console integrates closely with other Google services and tools, such as Google Analytics and Google Ads, to provide a comprehensive view of website performance and advertising campaigns. It allows website owners to link and share data between these platforms. Google Tag Manager also integrates with various third-party services, such as Facebook Pixel and Bing Ads, for seamless tag deployment and tracking across different marketing channels.
Functionality and Customizability: Google Search Console provides essential features for website monitoring, including search performance reports, error detection, and URL inspection. It offers some customization options for search appearance, sitelinks, and structured data. Google Tag Manager, on the other hand, offers advanced functionality for tag management and allows website owners to implement custom tracking and event firing logic. It provides powerful tools for debugging, version control, and advanced tag configuration, making it suitable for complex tracking requirements.

In summary, Google Search Console focuses on website monitoring and performance in search results, while Google Tag Manager is a versatile tool for data collection and tracking. They differ in their scope of tracking, implementation requirements, ease of use, integration capabilities, and level of customization. Both tools are crucial for website optimization and provide valuable insights for improving website visibility and user experience.

🔥 Trending in Analytics on StackShare

IG Follower Export Tool Analytics

IG Follower Export Tool

Try it View Docs Alternatives

Try

1

Detailed Comparison

Google Tag Manager	Google Search Console
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.	It is a web service, provided free of charge for webmasters, which allows them to check indexing status and optimize visibility of their websites. Its tools and reports help you measure your site's Search traffic and performance, fix issues, and make your site shine in search results.
Statistics
Stacks 64.0K	Stacks 279
Followers 7.5K	Followers 181
Votes 0	Votes 0
Integrations
Google Analytics	No integrations available

What are some alternatives to Google Tag Manager, Google Search Console?

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Segment

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Matomo

It is a web analytics platform designed to give you the conclusive insights with our complete range of features. You can also evaluate the full user-experience of your visitor’s behaviour with its Conversion Optimization features, including Heatmaps, Sessions Recordings, Funnels, Goals, Form Analytics and A/B Testing.