What is Google Tag Manager?
What is Hotjar?
Need advice about which tool to choose?Ask the StackShare community!
Why do developers choose Google Tag Manager?
Why do developers choose Hotjar?
What are the cons of using Google Tag Manager?
What are the cons of using Hotjar?
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We needed to look more into how user interact with certain pages (scroll, click, move the mouse around) so we had to decide between Crazy Egg and Hotjar . I've used both solution in the past so I was familiar with the features for each, but each one has a unique set of data sets and so it will fit diffrently for each case. At #stackshare we've decided to go with Crazy Egg mainly because of the click maps as we can see where people are clicking on certain elements, buttons and clicks and we can spot bottle necks. A very good feature that Hotjar is missing is also the source of the traffic for the clicks. As there are large diffrences between diurect, organic, social and referral traffic as far as user behaivor.
I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.
I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.
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To watch how users are interacting with the site in order to fix any issues they may be encountering (such as wrong size of image, broken links, not enough content on a page, etc.)
GTM is used to monitor marketing campaign effectiveness and measure other marketing-related data.