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FullStory vs Mixpanel: What are the differences?

FullStory: Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

FullStory belongs to "User Feedback as a Service" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Some of the features offered by FullStory are:

  • Session Playback
  • Cobrowsing
  • Event search

On the other hand, Mixpanel provides the following key features:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

"See full user sessions" is the primary reason why developers consider FullStory over the competitors, whereas "Great visualization ui" was stated as the key factor in picking Mixpanel.

Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas FullStory is used by StackShare, Flexport, and Zumba. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to FullStory, which is listed in 75 company stacks and 9 developer stacks.

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What is FullStory?

Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Want advice about which of these to choose?Ask the StackShare community!

Why do developers choose FullStory?
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What are the cons of using FullStory?
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What companies use FullStory?
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What tools integrate with FullStory?
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What are some alternatives to FullStory and Mixpanel?
Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
LogRocket
LogRocket helps product teams build better experiences for their users. By recording videos of user sessions along with logs and network data, LogRocket surfaces UX problems and reveals the root cause of every bug.
ClickTale
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Inspectlet
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.
See all alternatives
Decisions about FullStory and Mixpanel
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Interest over time
Reviews of FullStory and Mixpanel
Review ofMixpanelMixpanel

I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.

The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.

Also now with their People feature , I am able to automate email notification based on users activity.

How developers use FullStory and Mixpanel
Avatar of Lee Munroe
Lee Munroe uses MixpanelMixpanel

Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.

Avatar of Coolfront Technologies
Coolfront Technologies uses MixpanelMixpanel

Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".

Avatar of Ataccama
Ataccama uses FullStoryFullStory

Our UX designers swear by this tool, that gives us valuable information on how our users interact with the app. Thanks to FullStory, we've implemented A/B testing that helps us to fine-tune and polish our interfaces to perfection.

Avatar of Flutter Health Inc.
Flutter Health Inc. uses MixpanelMixpanel

Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.

Avatar of Lee Munroe
Lee Munroe uses MixpanelMixpanel

Track events and what users are doing.

Avatar of Lyndon Wong
Lyndon Wong uses MixpanelMixpanel

Analytics and insights about users.

Avatar of Oded Arbel
Oded Arbel uses FullStoryFullStory

User support

How much does FullStory cost?
How much does Mixpanel cost?