FullStory vs Mixpanel: What are the differences?
FullStory: Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers; Mixpanel: Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
FullStory belongs to "User Feedback as a Service" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".
Some of the features offered by FullStory are:
- Session Playback
- Event search
On the other hand, Mixpanel provides the following key features:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
"See full user sessions" is the primary reason why developers consider FullStory over the competitors, whereas "Great visualization ui" was stated as the key factor in picking Mixpanel.
Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas FullStory is used by StackShare, Flexport, and Zumba. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to FullStory, which is listed in 75 company stacks and 9 developer stacks.
What is FullStory?
What is Mixpanel?
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I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.
I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.
I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.
The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.
Also now with their People feature , I am able to automate email notification based on users activity.
Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.
Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".
Our UX designers swear by this tool, that gives us valuable information on how our users interact with the app. Thanks to FullStory, we've implemented A/B testing that helps us to fine-tune and polish our interfaces to perfection.
Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.