FullStory vs Google Analytics: What are the differences?
What is FullStory? Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.
What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
FullStory belongs to "User Feedback as a Service" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".
Some of the features offered by FullStory are:
- Session Playback
- Event search
On the other hand, Google Analytics provides the following key features:
- Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
- Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
- Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.
"See full user sessions" is the top reason why over 5 developers like FullStory, while over 1476 developers mention "Free" as the leading cause for choosing Google Analytics.
Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas FullStory is used by StackShare, Flexport, and Zumba. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to FullStory, which is listed in 75 company stacks and 9 developer stacks.
What is FullStory?
What is Google Analytics?
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Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.
However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html
If you need something free this is definitely your best option.
I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.
Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.
Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.
We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!
We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.
Our UX designers swear by this tool, that gives us valuable information on how our users interact with the app. Thanks to FullStory, we've implemented A/B testing that helps us to fine-tune and polish our interfaces to perfection.