FullStory vs Google Analytics

FullStory
FullStory

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Google Analytics
Google Analytics

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FullStory vs Google Analytics: What are the differences?

What is FullStory? Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

What is Google Analytics? Enterprise-class web analytics. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

FullStory belongs to "User Feedback as a Service" category of the tech stack, while Google Analytics can be primarily classified under "General Analytics".

Some of the features offered by FullStory are:

  • Session Playback
  • Cobrowsing
  • Event search

On the other hand, Google Analytics provides the following key features:

  • Analysis Tools- Google Analytics is built on a powerful, easy to use, reporting platform, so you can decide what data you want to view and customize your reports, with just a few clicks.
  • Content Analytics- Content reports help you understand which parts of your website are performing well, which pages are most popular so you can create a better experience for your customers.
  • Social Analytics- The web is a social place and Google Analytics measures success of your social media programs. You can analyze how visitors interact with sharing features on your site (like the Google +1 button) and engage with your content across social platforms.

"See full user sessions" is the top reason why over 5 developers like FullStory, while over 1476 developers mention "Free" as the leading cause for choosing Google Analytics.

Airbnb, Uber Technologies, and Spotify are some of the popular companies that use Google Analytics, whereas FullStory is used by StackShare, Flexport, and Zumba. Google Analytics has a broader approval, being mentioned in 15339 company stacks & 2445 developers stacks; compared to FullStory, which is listed in 75 company stacks and 9 developer stacks.

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What is FullStory?

Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

What is Google Analytics?

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Want advice about which of these to choose?Ask the StackShare community!

Why do developers choose FullStory?
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What are some alternatives to FullStory and Google Analytics?
Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
LogRocket
LogRocket helps product teams build better experiences for their users. By recording videos of user sessions along with logs and network data, LogRocket surfaces UX problems and reveals the root cause of every bug.
ClickTale
ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
Mixpanel
Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Inspectlet
Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how visitors are using your site again.
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Decisions about FullStory and Google Analytics
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Reviews of FullStory and Google Analytics
Avatar of IanEdington
Business Analyst
Review ofGoogle AnalyticsGoogle Analytics

Google is an amazing free tool and is extremely customizable. I use it for A/B testing (using google content experiment), Lean Analytics (measuring goals based on events), and it's new asynchronous JS has made a lot of tracking easier.

However it takes a lot more configuration to set up cohort studies and user based analytics than other analytics platforms. It is possible to do however: http://analytics.blogspot.ca/2013/03/get-useful-insights-easier-automate.html

If you need something free this is definitely your best option.

How developers use FullStory and Google Analytics
Avatar of Lawrence Cheuk
Lawrence Cheuk uses Google AnalyticsGoogle Analytics

I mainly use it to trace how many user using it before my site get monetized, at the age before smartphone and we only have web site, now I look at the profit rather than web page visited. As web page is not the single interface now. Android, iOS, Web. Wasting time to set up one by one. so I just simply look at revenue.

Avatar of shridhardalavi
shridhardalavi uses Google AnalyticsGoogle Analytics

Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Avatar of Tim Lucas
Tim Lucas uses Google AnalyticsGoogle Analytics

Google Analytic is setup with user id tracking, allowing to view traffic for logged in users only, as well as custom events based on video watching and conversion goals for purchases. The Google’s autotrack plugin provides additional tracking of click events.

Avatar of datapile
datapile uses Google AnalyticsGoogle Analytics

We installed Google Analytics. Can we haz data science now? We ares teh bestest analytics gurus evar!

Nothing easier than one line of JavaScript to let Google know anything and everything about your website in exchange for some pretty dashboards and reports.

Avatar of osu! Ripple
osu! Ripple uses Google AnalyticsGoogle Analytics

We use Google Analytics to see in which countries we're having most success, and in which demographics. We offer users the possibility to opt out of Google Analytics by setting the Do Not Track feature in their browser, because we want to respect user privacy.

Avatar of Ataccama
Ataccama uses FullStoryFullStory

Our UX designers swear by this tool, that gives us valuable information on how our users interact with the app. Thanks to FullStory, we've implemented A/B testing that helps us to fine-tune and polish our interfaces to perfection.

Avatar of Oded Arbel
Oded Arbel uses FullStoryFullStory

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How much does FullStory cost?
How much does Google Analytics cost?