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Hotjar vs Mixpanel: What are the differences?
What is Hotjar? See how visitors are really using your website, collect user feedback and turn more visitors into customers. See how visitors are really using your website, collect user feedback and turn more visitors into customers.
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Hotjar belongs to "Heatmap Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".
Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Hotjar is used by Avocode, Segment, and Twig World. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Hotjar, which is listed in 112 company stacks and 24 developer stacks.
Pros of Hotjar
Pros of Mixpanel
- Great visualization ui144
- Easy integration108
- Great funnel funcionality77
- Free58
- A wide range of tools22
- Powerful Graph Search15
- Responsive Customer Support11
- Nice reporting2
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Cons of Hotjar
- Doesn't work with iframe4
Cons of Mixpanel
- Messaging (notification, email) features are weak2
- Paid plans can get expensive2
- Limited dashboard capabilities1
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What is Hotjar?
What is Mixpanel?
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What companies use Hotjar?
What companies use Mixpanel?
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What tools integrate with Hotjar?
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