Hotjar vs Mixpanel

Get Advice Icon

Need advice about which tool to choose?Ask the StackShare community!

Hotjar
Hotjar

1.1K
86
+ 1
0
Mixpanel
Mixpanel

3.8K
866
+ 1
432
Add tool

Hotjar vs Mixpanel: What are the differences?

What is Hotjar? See how visitors are really using your website, collect user feedback and turn more visitors into customers. See how visitors are really using your website, collect user feedback and turn more visitors into customers.

What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Hotjar belongs to "Heatmap Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".

Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Hotjar is used by Avocode, Segment, and Twig World. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Hotjar, which is listed in 112 company stacks and 24 developer stacks.

- No public GitHub repository available -
- No public GitHub repository available -

What is Hotjar?

See how visitors are really using your website, collect user feedback and turn more visitors into customers.

What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Get Advice Icon

Need advice about which tool to choose?Ask the StackShare community!

Why do developers choose Hotjar?
Why do developers choose Mixpanel?
    Be the first to leave a pro

    Sign up to add, upvote and see more prosMake informed product decisions

      Be the first to leave a con
      What companies use Hotjar?
      What companies use Mixpanel?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Hotjar?
      What tools integrate with Mixpanel?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      What are some alternatives to Hotjar and Mixpanel?
      Crazy Egg
      Crazy Egg gives you the competitive advantage to improve your website in a heartbeat without the high costs.
      FullStory
      Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.
      ClickTale
      ClickTale tracks every mouse move, click and scroll, creating playable videos of customers’ entire browsing sessions as well as powerful visual heatmaps and behavioral reports that perfectly complement traditional web analytics. As a fully hosted subscription service, ClickTale is cost-effective and quick to set up.
      SumoMe
      It is a suite of widget-like apps free to install on any HTML or popular CMS-based website. Designed to grow traffic and maximize content engagement, users can install tools including List Builder, Heat Maps and Share from a single plugin.
      Mouseflow
      Mouseflow records videos of your site visitors and generates heatmaps highlighting areas users are clicking, scrolling and ignoring. Immerse yourself in their behavior to maximize conversions and customer satisfaction.
      See all alternatives
      Decisions about Hotjar and Mixpanel
      Radu Cioplea
      Radu Cioplea
      Hotjar
      Hotjar
      Crazy Egg
      Crazy Egg
      #Stackshare

      We needed to look more into how user interact with certain pages (scroll, click, move the mouse around) so we had to decide between Crazy Egg and Hotjar . I've used both solution in the past so I was familiar with the features for each, but each one has a unique set of data sets and so it will fit diffrently for each case. At #stackshare we've decided to go with Crazy Egg mainly because of the click maps as we can see where people are clicking on certain elements, buttons and clicks and we can spot bottle necks. A very good feature that Hotjar is missing is also the source of the traffic for the clicks. As there are large diffrences between diurect, organic, social and referral traffic as far as user behaivor.

      See more
      Sumit Seth
      Sumit Seth
      CTO at Stackshare · | 3 upvotes · 16.8K views
      atStackShareStackShare
      FullStory
      FullStory
      Mixpanel
      Mixpanel
      Hotjar
      Hotjar
      Crazy Egg
      Crazy Egg
      #StackDecisionsLaunch
      #UX

      I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.

      I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.

      #StackDecisionsLaunch

      See more
      Interest over time
      Reviews of Hotjar and Mixpanel
      Review ofMixpanelMixpanel

      I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.

      The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.

      Also now with their People feature , I am able to automate email notification based on users activity.

      How developers use Hotjar and Mixpanel
      Avatar of Lee Munroe
      Lee Munroe uses MixpanelMixpanel

      Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.

      Avatar of Coolfront Technologies
      Coolfront Technologies uses MixpanelMixpanel

      Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".

      Avatar of Flutter Health Inc.
      Flutter Health Inc. uses MixpanelMixpanel

      Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.

      Avatar of NeverFriday Software Expertise
      NeverFriday Software Expertise uses HotjarHotjar

      To watch how users are interacting with the site in order to fix any issues they may be encountering (such as wrong size of image, broken links, not enough content on a page, etc.)

      Avatar of Harba
      Harba uses HotjarHotjar

      User experience improvements from statistics.

      Avatar of Hund
      Hund uses HotjarHotjar

      Visual insights into user interaction.

      Avatar of Lee Munroe
      Lee Munroe uses MixpanelMixpanel

      Track events and what users are doing.

      Avatar of Lyndon Wong
      Lyndon Wong uses MixpanelMixpanel

      Analytics and insights about users.

      How much does Hotjar cost?
      How much does Mixpanel cost?
      Pricing unavailable