Hotjar vs Mixpanel: What are the differences?
What is Hotjar? See how visitors are really using your website, collect user feedback and turn more visitors into customers. See how visitors are really using your website, collect user feedback and turn more visitors into customers.
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Hotjar belongs to "Heatmap Analytics" category of the tech stack, while Mixpanel can be primarily classified under "Funnel Analysis Analytics".
Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Hotjar is used by Avocode, Segment, and Twig World. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 197 developers stacks; compared to Hotjar, which is listed in 112 company stacks and 24 developer stacks.
What is Hotjar?
What is Mixpanel?
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We needed to look more into how user interact with certain pages (scroll, click, move the mouse around) so we had to decide between Crazy Egg and Hotjar . I've used both solution in the past so I was familiar with the features for each, but each one has a unique set of data sets and so it will fit diffrently for each case. At #stackshare we've decided to go with Crazy Egg mainly because of the click maps as we can see where people are clicking on certain elements, buttons and clicks and we can spot bottle necks. A very good feature that Hotjar is missing is also the source of the traffic for the clicks. As there are large diffrences between diurect, organic, social and referral traffic as far as user behaivor.
I've always been passionate about knowing more about how #UX the products that I'm building and have used a bunch of session replay tools in the past, tools like Crazy Egg Hotjar Mixpanel but i am developing affinity for FullStory. I find searching for events to be effective and fast. i live the ability to see when users are frustrated and also skip inactivity, it's pretty intuitive.
I also feel that the creating funnels could be improved (like Mixpanel ) and also give recommendations about using your data tier more efficiently.
I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.
The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.
Also now with their People feature , I am able to automate email notification based on users activity.
Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.
Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".
Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.
To watch how users are interacting with the site in order to fix any issues they may be encountering (such as wrong size of image, broken links, not enough content on a page, etc.)