Optimizely vs Visual Website Optimizer
Overview
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CLI (Node.js)
Manual
Detailed Comparison
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. | Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales |
Visual editor for client-side A/B testing; Server-side SDKs for Full Stack experimentation; Mobile app optimization; Feature flags and controlled rollouts; Multivariate testing; Powerful Reporting and Results; Personalization campaigns; Behavioral Targeting; Advanced Statistical Modeling; Automated traffic allocation; REST API; Raw data export; Analytics integrations | A/B testing;Multivariate testing;Geo and Behavioral targeting;Easy point-and-click editor;One-time code integration;Asynchronous code snippet;Realtime reports;Multiple conversion goals;Heatmaps & clickmaps;Usability Reports;Mobile Testing and Optimization;Visitor segmentation & targeting;Revenue Tracking;Integration with Google Analytics;Cross-domain tracking;Wordpress, Joomla, Drupal plugins;Automatic test monitoring;HTML, CSS and JQuery based tests;API to fetch test results;Previews on multiple browsers; |
Statistics | |
Stacks 3.9K | Stacks 1.8K |
Followers 879 | Followers 115 |
Votes 100 | Votes 11 |
Pros & Cons | |
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What are some alternatives to Optimizely, Visual Website Optimizer?
Fragmatic
Fragmatic is an AI-assisted web-personalization platform that turns visitor data into real-time experiences—measurable, explainable, and marketer-controlled
SendroAI
SendroAI is an AI-powered email marketing platform designed for inside sales and SDR teams. It enables businesses to scale personalized outreach with intelligent automation. From A–Z email testing and multilingual campaigns to AI-driven research and self-learning algorithms, SendroAI ensures every message resonates with your prospect. The platform delivers real-time analytics, adaptive sequencing, and campaign intelligence to help teams send 20–100 hyper-personalized emails daily—without losing the human touch.
Optimize
Whether it’s a custom-tailored message at checkout or a completely revamped homepage,it shows you which site experiences engage and delight your customers, and gives you the solutions you need to deliver them.
Google Optimize
It is an online split-testing tool from Google that plugs into your website and enables you to experiment with different ways of delivering your content. It facilitates three types of testing – A/B testing, multivariate testing, and redirect tests.
Adobe Target
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
VWO
Conversion Optimization Platform is an all-in-one data analytics, research, and testing suite to optimize your websites and applications to achieve the desired goal.
AB Tasty
It is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. We serve as your digital lab.
GrowthBook
It is an open source experimentation platform designed for companies that want to bring A/B testing in-house, but don't want to build it themselves.
QuickTest
It brings an affordable user testing platform to startups and freelancers. Share A/B tests remotely or in-person and receive analysed quantitative results and qualitative feedback on your designs.
Conductrics
It offers an API that allows users to create targeted, self-optimizing, customer-facing web and mobile applications.
