Optimizely vs Visual Website Optimizer

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Optimizely
Optimizely

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Visual Website Optimizer
Visual Website Optimizer

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55
+ 1
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Optimizely vs Visual Website Optimizer: What are the differences?

Developers describe Optimizely as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. On the other hand, Visual Website Optimizer is detailed as "A/B Testing with In-Built Heatmaps". Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

Optimizely and Visual Website Optimizer belong to "A/B Testing Analytics" category of the tech stack.

Some of the features offered by Optimizely are:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

On the other hand, Visual Website Optimizer provides the following key features:

  • A/B testing
  • Multivariate testing
  • Geo and Behavioral targeting

"Easy to setup, edit variants, & see results" is the primary reason why developers consider Optimizely over the competitors, whereas "Easy setup" was stated as the key factor in picking Visual Website Optimizer.

- No public GitHub repository available -
- No public GitHub repository available -

What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

What is Visual Website Optimizer?

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales
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      What are some alternatives to Optimizely and Visual Website Optimizer?
      Adobe Target
      A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
      Hotjar
      See how visitors are really using your website, collect user feedback and turn more visitors into customers.
      Mixpanel
      Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
      LaunchDarkly
      Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      See all alternatives
      Decisions about Optimizely and Visual Website Optimizer
      No stack decisions found
      Interest over time
      Reviews of Optimizely and Visual Website Optimizer
      No reviews found
      How developers use Optimizely and Visual Website Optimizer
      Avatar of Lyndon Wong
      Lyndon Wong uses OptimizelyOptimizely

      Quick content changes, a/b tests.

      Avatar of Lee Munroe
      Lee Munroe uses OptimizelyOptimizely

      A/B testing.

      Avatar of Anna Muth
      Anna Muth uses OptimizelyOptimizely

      a/b testing

      Avatar of Rohith Nandakumar
      Rohith Nandakumar uses OptimizelyOptimizely

      TBD

      How much does Optimizely cost?
      How much does Visual Website Optimizer cost?