Optimizely vs Visual Website Optimizer

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Optimizely

4K
784
+ 1
97
Visual Website Optimizer

1.8K
95
+ 1
11
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Optimizely vs Visual Website Optimizer: What are the differences?

Developers describe Optimizely as "Experimentation platform for marketing, product, and engineering teams, with feature flags and personalization". Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform. On the other hand, Visual Website Optimizer is detailed as "A/B Testing with In-Built Heatmaps". Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales.

Optimizely and Visual Website Optimizer belong to "A/B Testing Analytics" category of the tech stack.

Some of the features offered by Optimizely are:

  • Visual editor for client-side A/B testing
  • Server-side SDKs for Full Stack experimentation
  • Mobile app optimization

On the other hand, Visual Website Optimizer provides the following key features:

  • A/B testing
  • Multivariate testing
  • Geo and Behavioral targeting

"Easy to setup, edit variants, & see results" is the primary reason why developers consider Optimizely over the competitors, whereas "Easy setup" was stated as the key factor in picking Visual Website Optimizer.

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Pros of Optimizely
Pros of Visual Website Optimizer
  • 48
    Easy to setup, edit variants, & see results
  • 19
    Light weight
  • 16
    Best a/b testing solution
  • 14
    Integration with google analytics
  • 6
    Easy setup
  • 2
    Heatmaps Included
  • 1
    Well done
  • 1
    Great Customer Support
  • 1
    Easy to Use

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What is Optimizely?

Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.

What is Visual Website Optimizer?

Visual Website Optimizer is an easy to use A/B testing tool that allows marketing professionals to create different versions of their websites and landing pages using a point-and-click editor (no HTML knowledge needed!) and then see which version produces maximum conversion rate or sales

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What companies use Optimizely?
What companies use Visual Website Optimizer?
See which teams inside your own company are using Optimizely or Visual Website Optimizer.
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What tools integrate with Optimizely?
What tools integrate with Visual Website Optimizer?

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What are some alternatives to Optimizely and Visual Website Optimizer?
Adobe Target
A/B and multivariate testing. Personalization. AI-powered automation at scale. Testing and personalization with features that optimize, automate, and predict the best experiences for your audiences.
Hotjar
See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
LaunchDarkly
Serving over 200 billion feature flags daily to help software teams build better software, faster. LaunchDarkly helps eliminate risk for developers and operations teams from the software development cycle.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
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