StackShareStackShare
Follow on
StackShare

Discover and share technology stacks from companies around the world.

Follow on

© 2025 StackShare. All rights reserved.

Product

  • Stacks
  • Tools
  • Feed

Company

  • About
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  1. Stackups
  2. Utilities
  3. Analytics
  4. Funnel Analysis Analytics
  5. Heap vs KISSmetrics vs Mixpanel

Heap vs KISSmetrics vs Mixpanel

OverviewDecisionsComparisonAlternatives

Overview

KISSmetrics
KISSmetrics
Stacks513
Followers184
Votes70
Mixpanel
Mixpanel
Stacks7.0K
Followers3.7K
Votes438
Heap
Heap
Stacks689
Followers468
Votes126

Heap vs KISSmetrics vs Mixpanel: What are the differences?

  1. Data Collection Method: Heap automatically captures all user interactions on a website or app, providing a comprehensive dataset without requiring manual event tracking. KISSmetrics focuses on capturing events that are specifically tagged by the user, providing more customized data but requiring more manual setup. Mixpanel also relies on event tracking, but offers more flexibility in defining events and allows for segmentation based on user properties.
  2. Data Visualization: Heap provides a simple and intuitive interface for viewing data, with built-in features like retroactive event tracking. KISSmetrics offers detailed funnels and cohort analysis tools for in-depth visualization of user behavior. Mixpanel includes advanced features such as A/B testing and funnel analysis, making it suitable for complex data analysis needs.
  3. User Identification: Heap assigns a unique ID to each user automatically, making it easy to track individual user actions. KISSmetrics requires manual identification of users through email addresses or other identifiers. Mixpanel provides options for user identification through various methods, enabling targeted analysis and messaging.
  4. Integration: Heap offers seamless integration with various platforms, including popular tools like Google Analytics, Slack, and Salesforce. KISSmetrics also integrates with multiple platforms but may require more manual setup. Mixpanel provides extensive integration options, allowing for synchronization with different data sources and tools.
  5. Cost: Heap offers a simpler pricing model based on monthly tracked users, making it easy to scale without unexpected costs. KISSmetrics and Mixpanel have tiered pricing based on features and monthly usage, which can make predicting costs challenging for growing businesses.
  6. Customer Support: Heap provides email support, documentation, and resources to assist users with onboarding and troubleshooting. KISSmetrics offers personalized customer support but may require a higher level of engagement for assistance. Mixpanel provides a range of support options, including phone support and dedicated customer success managers for larger clients.

In Summary, Heap, KISSmetrics, and Mixpanel differ in their data collection methods, visualization tools, user identification processes, integration capabilities, pricing structures, and customer support offerings.

Share your Stack

Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.

View Docs
CLI (Node.js)
or
Manual

Advice on KISSmetrics, Mixpanel, Heap

Ben
Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

106k views106k
Comments
Brett
Brett

Founder, CEO

Apr 27, 2021

Needs adviceonMixpanelMixpanelPendoPendoHeapHeap

Hello, We are a medical technology company looking to integrate an in-app analytics tool. We've evaluated Mixpanel, Pendo, and Heap and are most impressed that Heap will solve our issues. We'd like to be able to determine not only clicks (con of Pendo) but also swipes and other user gestures within our app. Not sold on all three of these, can also look at other tools. We use Cordova, so hoping to find something compatible with that. Any advice?

Thanks

57.1k views57.1k
Comments
monikaja47
monikaja47

May 22, 2020

Needs advice

Hello, I am developing an Ionic App where I need to develop the feature to show each final user who has seen his profile, as Linkedin does, so I am looking for some posibilities t to track user visits and the most obvious is Analytics options but I don't know if I am going to be able to obtain all the information I need from that platform. The third option is to make a request each time an user visits another profile page and storage that information in an own database but I'm trying to avoid that option. Any suggestions? Thank you.

8.75k views8.75k
Comments

Detailed Comparison

KISSmetrics
KISSmetrics
Mixpanel
Mixpanel
Heap
Heap

Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.

The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.;Track your person-centric data;Our JavaScript allows you to track data right from your website so you can measure your campaigns, discover your referrers and understand marketing attribution.;Libraries- PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more.;Database- Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.;Software Integrations- Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.;Never lose data- Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.;Compare customer behaviors- KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.;See actions in real time- You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.;Create reports on the fly- You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.
Interactive reports to answer more product questions; Team dashboards & alerts for better visibility into how the things you ship move the numbers that matter; Limitless segmentation to analyze why metrics change; Group analytics to calculate metrics at the account or company level; Scalable infrastructure; 50+ Data integrations to connect your stack; Data governance to keep data clean and usable; Security & privacy compliance to keep customer data safe
Define analytics events using a simple, point 'n' click interface. People with zero coding knowledge can start tracking events and generating important metrics instantly;Automatically capture every user action in your iOS or web app and measure it all. Clicks, taps, swipes, form submissions, page views, and more;All analysis is automatically retroactive, so there's no need to wait days for data to accumulate. You can rely on each report to include everything from day one.;Define meaningful user segments in seconds, without writing code. Or pick a single user and display every single action they performed in your app.;Define active users and plot their growth, or list users who hit the sign up page but never registered.
Statistics
Stacks
513
Stacks
7.0K
Stacks
689
Followers
184
Followers
3.7K
Followers
468
Votes
70
Votes
438
Votes
126
Pros & Cons
Pros
  • 25
    Extremely easy
  • 18
    See customer actions in real time
  • 12
    Cohort Segmentation
  • 9
    Quickly build Key Performance Indicators for your site
  • 6
    API and multiple libraries in different languages
Pros
  • 144
    Great visualization ui
  • 108
    Easy integration
  • 78
    Great funnel funcionality
  • 58
    Free
  • 22
    A wide range of tools
Cons
  • 2
    Messaging (notification, email) features are weak
  • 2
    Paid plans can get expensive
  • 1
    Limited dashboard capabilities
Pros
  • 36
    Automatically capture every user action
  • 23
    No code required
  • 21
    Free Plan
  • 14
    Real-time insights
  • 11
    Track custom events
Integrations
Salesforce Sales Cloud
Salesforce Sales Cloud
Mailchimp
Mailchimp
Visual Website Optimizer
Visual Website Optimizer
Customer.io
Customer.io
Amazon S3
Amazon S3
Recurly
Recurly
Segment
Segment
Chargify
Chargify
Optimizely
Optimizely
WordPress
WordPress
Happyfox
Happyfox
Help Scout
Help Scout
Zendesk
Zendesk
Forest
Forest
FullStory
FullStory
Segment
Segment
Marketo
Marketo
Fivetran
Fivetran
Intercom
Intercom
Meya
Meya
Optimizely
Optimizely
Segment
Segment
Visual Website Optimizer
Visual Website Optimizer

What are some alternatives to KISSmetrics, Mixpanel, Heap?

Google Analytics

Google Analytics

Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

Piwik

Piwik

Matomo (formerly Piwik) is a full-featured PHP MySQL software program that you download and install on your own webserver. At the end of the five-minute installation process, you will be given a JavaScript code.

Amplitude

Amplitude

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Clicky

Clicky

Clicky Web Analytics gives bloggers and smaller web sites a more personal understanding of their visitors. Clicky has various features that helps stand it apart from the competition specifically Spy and RSS feeds that allow web site owners to get live information about their visitors.

CleverTap

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Plausible

Plausible

It is a lightweight and open-source website analytics tool. It doesn’t use cookies and is fully compliant with GDPR, CCPA and PECR.

Databricks

Databricks

Databricks Unified Analytics Platform, from the original creators of Apache Spark™, unifies data science and engineering across the Machine Learning lifecycle from data preparation to experimentation and deployment of ML applications.

userTrack

userTrack

userTrack is now called UXWizz. Get access to better insights, a faster dashboard and increase user privacy. It provides detailed visitor insights without relying on third-parties.

Quickmetrics

Quickmetrics

It is a service for collecting, analyzing and visualizing custom metrics. It can be used to track anything from signups to server response times. Sending events is super simple.

Related Comparisons

Postman
Swagger UI

Postman vs Swagger UI

Mapbox
Google Maps

Google Maps vs Mapbox

Mapbox
Leaflet

Leaflet vs Mapbox vs OpenLayers

Twilio SendGrid
Mailgun

Mailgun vs Mandrill vs SendGrid

Runscope
Postman

Paw vs Postman vs Runscope