Mixpanel vs Segment

Mixpanel

4.5K
1.4K
+ 1
432
Segment

2.5K
487
+ 1
274
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Mixpanel vs Segment: What are the differences?

What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Mixpanel belongs to "Funnel Analysis Analytics" category of the tech stack, while Segment can be primarily classified under "Analytics Integrator".

Some of the features offered by Mixpanel are:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Great visualization ui" is the primary reason why developers consider Mixpanel over the competitors, whereas "Easy to scale and maintain 3rd party services" was stated as the key factor in picking Segment.

Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Segment is used by StackShare, Product Hunt, and Typeform. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Segment, which is listed in 831 company stacks and 79 developer stacks.

Pros of Mixpanel
Pros of Segment

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Cons of Mixpanel
Cons of Segment

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What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
What companies use Mixpanel?
What companies use Segment?

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What tools integrate with Mixpanel?
What tools integrate with Segment?

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What are some alternatives to Mixpanel and Segment?
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
KISSmetrics
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
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Interest over time
How much does Mixpanel cost?
How much does Segment cost?