Mixpanel vs Segment

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Mixpanel
Mixpanel

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Mixpanel vs Segment: What are the differences?

What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

What is Segment? A single hub to collect, translate and send your data with the flip of a switch. Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.

Mixpanel belongs to "Funnel Analysis Analytics" category of the tech stack, while Segment can be primarily classified under "Analytics Integrator".

Some of the features offered by Mixpanel are:

  • Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
  • Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
  • Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

On the other hand, Segment provides the following key features:

  • A single API to integrate third-party tools
  • Data replay that backfills new tools with historical data
  • SQL support to automatically transform and load behavioral data into Amazon Redshift

"Great visualization ui" is the primary reason why developers consider Mixpanel over the competitors, whereas "Easy to scale and maintain 3rd party services" was stated as the key factor in picking Segment.

Airbnb, Uber Technologies, and Stripe are some of the popular companies that use Mixpanel, whereas Segment is used by StackShare, Product Hunt, and Typeform. Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Segment, which is listed in 831 company stacks and 79 developer stacks.

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What is Mixpanel?

Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

What is Segment?

Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
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Why do developers choose Mixpanel?
Why do developers choose Segment?

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What companies use Mixpanel?
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What tools integrate with Mixpanel?
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What are some alternatives to Mixpanel and Segment?
Amplitude
Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Heap
Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more. Track events and segment users instantly. No pushing code. No waiting for data to trickle in.
KISSmetrics
Optimize Your Business and Get More Customers. Identify, understand, and improve the metrics that drive your online business.
Localytics
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
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Decisions about Mixpanel and Segment
No stack decisions found
Interest over time
Reviews of Mixpanel and Segment
Review ofMixpanelMixpanel

I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.

The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.

Also now with their People feature , I am able to automate email notification based on users activity.

How developers use Mixpanel and Segment
Avatar of StackShare
StackShare uses SegmentSegment

I’ve known Peter at Segment for about a year now. I think I first got wind of Segment through their Analytics Academy. Segment seemed like it could be really useful for folks that have a lot of analytics solutions. For us, it was more of a future-proof sort of thing. Where I knew we’d need more analytics (by more, I mean something other than Google Analytics) eventually so this seemed like an easy way to add new ones later on. It’s definitely been useful so far and I’m looking forward to using it more as we add more analytics solutions.

Avatar of Lee Munroe
Lee Munroe uses MixpanelMixpanel

Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.

Avatar of Lee Munroe
Lee Munroe uses SegmentSegment

Instead of going back and forth integrating 3rd party scripts, Segment let me set up tracking once then I could switch all other tools on from their control panel. Made it easier to get Mixpanel, Intercom, Olark etc. up and running without touching code.

Avatar of Coolfront Technologies
Coolfront Technologies uses MixpanelMixpanel

Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".

Avatar of Flutter Health Inc.
Flutter Health Inc. uses MixpanelMixpanel

Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.

Avatar of Udacity
Udacity uses SegmentSegment

Logging analytics for payment attempts, successes, failures, total revenue, enrollments, project submissions, etc.

Avatar of Lyndon Wong
Lyndon Wong uses SegmentSegment

Integration of various user data sources and destinations for marketing automation, communications, and analytics.

Avatar of Tristan Bailey
Tristan Bailey uses SegmentSegment

For Adding event tagging and not having to add all the apis I am testing just channel them

Avatar of Lee Munroe
Lee Munroe uses MixpanelMixpanel

Track events and what users are doing.

Avatar of Lyndon Wong
Lyndon Wong uses MixpanelMixpanel

Analytics and insights about users.

How much does Mixpanel cost?
How much does Segment cost?