Localytics vs Mixpanel

Localytics vs Mixpanel: What are the differences?

What is Localytics? App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.

Localytics and Mixpanel are primarily classified as "Mobile Analytics" and "Funnel Analysis Analytics" tools respectively.

Some of the features offered by Localytics are:

• Interactive dashboard
• App usage reports
• Users and sessions

On the other hand, Mixpanel provides the following key features:

• Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
• Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
• Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.

According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Localytics, which is listed in 12 company stacks and 3 developer stacks.