Localytics vs Mixpanel: What are the differences?
What is Localytics? App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
What is Mixpanel? Actions speak louder than page views. Mixpanel is an advanced analytics service that helps improve web and mobile applications by tracking how users interact & engage with them.
Localytics and Mixpanel are primarily classified as "Mobile Analytics" and "Funnel Analysis Analytics" tools respectively.
Some of the features offered by Localytics are:
- Interactive dashboard
- App usage reports
- Users and sessions
On the other hand, Mixpanel provides the following key features:
- Build complex queries without writing SQL.- Segmentation allows you to do incredibly powerful data analysis. Answer complex questions such as “Show me the age breakdown of people who are male, from the United States, and viewed the pricing page” with just a few mouse clicks.
- Segmentation actually understands your data. When you send a number, date, or list of items our interface will automatically figure out how to use it.
- Instead of just a simple average, which only gives you a small part of the information you need, Segmentation automatically determines the perfect bucket size to give you a powerful visualization of the numeric distribution.
According to the StackShare community, Mixpanel has a broader approval, being mentioned in 1841 company stacks & 196 developers stacks; compared to Localytics, which is listed in 12 company stacks and 3 developer stacks.
What is Localytics?
What is Mixpanel?
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I am using Mixpanel in a Saas App, it's the most advanced analytics platform ever. I have used similar products in the past and Mixpanel beats every other product out there.
The main feature I like is the funnels, which give some actionable insights regarding my product, I was able to make feature decisions based on this. I was even able to make critical decisions regarding the work flow.
Also now with their People feature , I am able to automate email notification based on users activity.
We are an online media organisation which offer diversity of news contents in english and french , we are the only regional media which offer space for voiceless and non techn people as well spaces. nous somme le seul media franco anglophone de la region du centre afrique et de l'afrique d'est offrant les services d'information education a la nouvelle technologies
Using Mixpanel to track events tells me what language users are switching to, what the most popular themes are and how often users are starting video chats. It also gives me a tool to experiment quickly with "fake" buttons and see if users click them. This enables me to validate the need for new features before fully building them out.
Used to gather metrics in Coolfront Mobile for "Charlie" (Flat rate search engine) search behaviors (e.g. How end users are searching and finding repairs). Results from data are then used to "train" search engine to become "smarter".
Mixpanel API is integrated to the Flutter app to track the events in real time. It helps to analyze the user's behavior in the app and see if the application and its features are intuitively clear to the users.