Amazon Mobile Analytics vs Google Analytics vs Mixpanel

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Amazon Mobile Analytics

21
55
+ 1
0
Google Analytics

127.3K
49.4K
+ 1
5.1K
Mixpanel

7.1K
3.7K
+ 1
438

Amazon Mobile Analytics vs Google Analytics vs Mixpanel: What are the differences?

Introduction

In this article, we will compare and outline the key differences between Amazon Mobile Analytics, Google Analytics, and Mixpanel. These three analytics platforms provide valuable insights for businesses, but they differ in certain aspects that can impact an organization's data analysis and decision-making processes.

1. Data Source Amazon Mobile Analytics primarily focuses on mobile app analytics, providing detailed information on user engagement, retention, and revenue metrics. On the other hand, Google Analytics and Mixpanel are versatile analytics platforms that can track data from various sources like mobile apps, websites, and other digital properties.

2. Integration and Setup Google Analytics and Mixpanel offer easier integration capabilities with their comprehensive developer documentation and pre-built SDKs for various platforms. Amazon Mobile Analytics, being an in-house AWS service, requires additional setup steps and configuration within the AWS ecosystem, making it relatively more complex to integrate.

3. Customization and Flexibility Google Analytics and Mixpanel provide extensive customization options, allowing businesses to track and analyze specific user actions, events, and metrics based on their requirements. Amazon Mobile Analytics has a limited set of predefined metrics and events, making it less flexible for capturing custom data points.

4. Pricing and Cost Amazon Mobile Analytics is bundled within the AWS platform and is generally offered as part of the overall AWS pricing. Google Analytics offers both free and premium versions, with the premium version providing additional features and support. Mixpanel, on the other hand, has a tiered pricing model based on data volume and features.

5. Real-time Data Analysis Google Analytics and Mixpanel offer real-time data analysis, providing businesses with instant insights into user behavior and actions. Amazon Mobile Analytics has a delayed data processing and analysis time, which may limit its ability to provide up-to-the-minute insights for time-sensitive decision-making.

6. Data Ownership and Privacy With Google Analytics, the data collected from websites and apps is stored on Google's servers, raising concerns about data ownership and privacy. Mixpanel offers the option to store data on their servers or self-host the analytics infrastructure, providing more control over data ownership. Amazon Mobile Analytics, being an AWS service, gives businesses control and ownership over their data, with the ability to set data retention policies.

In Summary, Amazon Mobile Analytics, Google Analytics, and Mixpanel differ in terms of their data sources, integration/setup complexity, customization flexibility, pricing models, real-time data analysis capabilities, and data ownership/privacy options.

Decisions about Amazon Mobile Analytics, Google Analytics, and Mixpanel
Dennis Paulus
Founder, Software Engineer & Product Manager at BlazingMedia · | 7 upvotes · 19.2K views

We have integrated Panelbear on our Website, rather than Google Analytics, because it is way more respecting of the User's Privacy. Whilst Google Analytics gives us in-depth information on virtually everything, we don't even need that much. Panelbear keeps it simple and in addition to that, displays the data well structured in a simple and intuitive dashboard

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Pros of Amazon Mobile Analytics
Pros of Google Analytics
Pros of Mixpanel
    Be the first to leave a pro
    • 1.5K
      Free
    • 927
      Easy setup
    • 891
      Data visualization
    • 698
      Real-time stats
    • 406
      Comprehensive feature set
    • 182
      Goals tracking
    • 155
      Powerful funnel conversion reporting
    • 139
      Customizable reports
    • 83
      Custom events try
    • 53
      Elastic api
    • 15
      Updated regulary
    • 8
      Interactive Documentation
    • 4
      Google play
    • 3
      Walkman music video playlist
    • 3
      Industry Standard
    • 3
      Advanced ecommerce
    • 2
      Irina
    • 2
      Easy to integrate
    • 2
      Financial Management Challenges -2015h
    • 2
      Medium / Channel data split
    • 2
      Lifesaver
    • 144
      Great visualization ui
    • 108
      Easy integration
    • 78
      Great funnel funcionality
    • 58
      Free
    • 22
      A wide range of tools
    • 15
      Powerful Graph Search
    • 11
      Responsive Customer Support
    • 2
      Nice reporting

    Sign up to add or upvote prosMake informed product decisions

    Cons of Amazon Mobile Analytics
    Cons of Google Analytics
    Cons of Mixpanel
      Be the first to leave a con
      • 11
        Confusing UX/UI
      • 8
        Super complex
      • 6
        Very hard to build out funnels
      • 4
        Poor web performance metrics
      • 3
        Very easy to confuse the user of the analytics
      • 2
        Time spent on page isn't accurate out of the box
      • 2
        Messaging (notification, email) features are weak
      • 2
        Paid plans can get expensive
      • 1
        Limited dashboard capabilities

      Sign up to add or upvote consMake informed product decisions

      What is Amazon Mobile Analytics?

      You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

      What is Google Analytics?

      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.

      What is Mixpanel?

      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Amazon Mobile Analytics?
      What companies use Google Analytics?
      What companies use Mixpanel?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Amazon Mobile Analytics?
      What tools integrate with Google Analytics?
      What tools integrate with Mixpanel?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      6881
      GitHubPythonNode.js+47
      55
      72781
      GitGitHubSlack+30
      27
      18688
      JavaScriptGitGitHub+33
      20
      2141
      What are some alternatives to Amazon Mobile Analytics, Google Analytics, and Mixpanel?
      Flurry
      More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
      Amazon Pinpoint
      Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Optimizely
      Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      See all alternatives