Amazon Mobile Analytics vs Localytics: What are the differences?
Amazon Mobile Analytics: Easily collect, visualize, and understand app usage data at scale. You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console; Localytics: App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
Amazon Mobile Analytics and Localytics can be categorized as "Mobile Analytics" tools.
Some of the features offered by Amazon Mobile Analytics are:
- Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).
- Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.
- Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).
On the other hand, Localytics provides the following key features:
- Interactive dashboard
- App usage reports
- Users and sessions