Amazon Mobile Analytics vs Amplitude

Amazon Mobile Analytics
Amazon Mobile Analytics

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Amplitude
Amplitude

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Amazon Mobile Analytics vs Amplitude: What are the differences?

Developers describe Amazon Mobile Analytics as "Easily collect, visualize, and understand app usage data at scale". You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console. On the other hand, Amplitude is detailed as "User analytics to fuel explosive user growth". Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Amazon Mobile Analytics and Amplitude belong to "Mobile Analytics" category of the tech stack.

Some of the features offered by Amazon Mobile Analytics are:

  • Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).
  • Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.
  • Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).

On the other hand, Amplitude provides the following key features:

  • Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
  • Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
  • Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.
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What is Amazon Mobile Analytics?

You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

What is Amplitude?

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Want advice about which of these to choose?Ask the StackShare community!

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      What are some alternatives to Amazon Mobile Analytics and Amplitude?
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Flurry
      More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
      Amazon Pinpoint
      Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
      Localytics
      Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
      CleverTap
      We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.
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        Avatar of Postverta Inc.
        Postverta Inc. uses AmplitudeAmplitude

        Used for user behavior analysis.

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