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  5. Amazon Mobile Analytics vs Amplitude

Amazon Mobile Analytics vs Amplitude

OverviewDecisionsComparisonAlternatives

Overview

Amazon Mobile Analytics
Amazon Mobile Analytics
Stacks21
Followers55
Votes0
Amplitude
Amplitude
Stacks887
Followers701
Votes36

Amazon Mobile Analytics vs Amplitude: What are the differences?

## Key Differences between Amazon Mobile Analytics and Amplitude

<Write Introduction here>

1. **Data Collection and Integration**: Amazon Mobile Analytics provides detailed insights into app usage, revenue, and user engagement but requires manual integration with the app's code, while Amplitude offers seamless integration and tracks a wide range of user actions without the need for extensive coding.
   
2. **Real-Time Analysis**: Amazon Mobile Analytics has a delay in reporting where data can take up to 24 hours to show up in the dashboard, whereas Amplitude provides real-time data analysis, giving immediate insights into user behavior and trends.
   
3. **User Segmentation**: Amazon Mobile Analytics lacks advanced user segmentation capabilities, making it challenging to analyze specific user groups, whereas Amplitude provides robust tools for creating custom user segments based on various characteristics and behaviors for targeted analysis.
   
4. **Event Tracking**: Amazon Mobile Analytics has limitations in tracking custom events and attributes, hindering the ability to closely monitor user interactions within the app, unlike Amplitude, which offers flexible event tracking and allows for in-depth analysis of user behavior through custom event tracking.
   
5. **Reporting and Visualization**: Amazon Mobile Analytics offers basic reporting and visualization features, limiting the depth of analysis and customization, whereas Amplitude provides advanced reporting tools with intuitive and interactive visualizations, facilitating in-depth exploration of data and trends.
   
6. **Cost Structure**: Amazon Mobile Analytics comes with a pay-as-you-go pricing model, charging for the volume of data processed and stored, while Amplitude offers a tiered pricing structure based on the number of monthly active users, providing more flexibility in cost management for businesses of all sizes.

In Summary, Amazon Mobile Analytics and Amplitude differ in data collection capabilities, real-time analysis, user segmentation, event tracking, reporting and visualization, and cost structure.

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Advice on Amazon Mobile Analytics, Amplitude

Ben
Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Amazon Mobile Analytics
Amazon Mobile Analytics
Amplitude
Amplitude

You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).;Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.;Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).;Revenue: Paying Daily Active Users, Average Revenue Per Daily Active User (ARPDAU), and Average Revenue Per Paid Daily Active User (ARPPDAU), Paying Monthly Active Users, Average Revenue Per Monthly Active User (ARPMAU), and Average Revenue Per Paid Monthly Active User (ARPPMAU).;Retention: Daily retention (includes 1-day, 3-day, and 7-day retention) and weekly retention (includes 1-week, 2-week, and 3-week retention) for new users.;Custom Events: Custom events specific to your app that you define (such as when users tap a button, or each time a player finishes a level).
Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks
21
Stacks
887
Followers
55
Followers
701
Votes
0
Votes
36
Pros & Cons
No community feedback yet
Pros
  • 11
    Great for product managers
  • 9
    Easy setup
  • 6
    Efficient analysis
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
Cons
  • 4
    Super expensive once you're past the free plan
Integrations
No integrations available
Looker
Looker
Segment
Segment
Urban Airship
Urban Airship
Amazon Redshift
Amazon Redshift
Mode
Mode
Optimizely
Optimizely
Periscope
Periscope

What are some alternatives to Amazon Mobile Analytics, Amplitude?

Mixpanel

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

CleverTap

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Flurry

Flurry

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

Localytics

Localytics

Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

MoEngage

MoEngage

It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.

Kochava

Kochava

It is the platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations.

Heatmaps.io

Heatmaps.io

Mobile usability analytics. Track users touches, gestures, device data and user flow to learn how users interact with your iOS app.

Waldo

Waldo

It is a no-code testing platform that helps teams ship better mobile apps, with fewer bugs.

UserExperior

UserExperior

Its qualitative analytics enable product, design and engineering teams to get powerful insights into their app users experience. Understand your app users through session replay and heatmaps and deliver the best app experience for them.

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