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Amazon Mobile Analytics vs Amplitude: What are the differences?
## Key Differences between Amazon Mobile Analytics and Amplitude
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1. **Data Collection and Integration**: Amazon Mobile Analytics provides detailed insights into app usage, revenue, and user engagement but requires manual integration with the app's code, while Amplitude offers seamless integration and tracks a wide range of user actions without the need for extensive coding.
2. **Real-Time Analysis**: Amazon Mobile Analytics has a delay in reporting where data can take up to 24 hours to show up in the dashboard, whereas Amplitude provides real-time data analysis, giving immediate insights into user behavior and trends.
3. **User Segmentation**: Amazon Mobile Analytics lacks advanced user segmentation capabilities, making it challenging to analyze specific user groups, whereas Amplitude provides robust tools for creating custom user segments based on various characteristics and behaviors for targeted analysis.
4. **Event Tracking**: Amazon Mobile Analytics has limitations in tracking custom events and attributes, hindering the ability to closely monitor user interactions within the app, unlike Amplitude, which offers flexible event tracking and allows for in-depth analysis of user behavior through custom event tracking.
5. **Reporting and Visualization**: Amazon Mobile Analytics offers basic reporting and visualization features, limiting the depth of analysis and customization, whereas Amplitude provides advanced reporting tools with intuitive and interactive visualizations, facilitating in-depth exploration of data and trends.
6. **Cost Structure**: Amazon Mobile Analytics comes with a pay-as-you-go pricing model, charging for the volume of data processed and stored, while Amplitude offers a tiered pricing structure based on the number of monthly active users, providing more flexibility in cost management for businesses of all sizes.
In Summary, Amazon Mobile Analytics and Amplitude differ in data collection capabilities, real-time analysis, user segmentation, event tracking, reporting and visualization, and cost structure.
I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.
Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).
Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.
Another option you might consider is Google Analytics App+Web.
It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.
The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)
Not so great: - reporting side is pretty buggy (App+Web is very new).
So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).
If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.
Hello Ben,
I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.
Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.
Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.
All the best, and let me know how your experience was with all these tools. :)
Cheers,
Pros of Amazon Mobile Analytics
Pros of Amplitude
- Great for product managers11
- Easy setup8
- Efficient analysis6
- Behavioral cohorts2
- Event streams for individual users2
- Chart edits get their own URLs2
- Free for up to 10M user actions per month2
- Fast1
- Great UI1
- Engagement Matrix is super helpful1
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Cons of Amazon Mobile Analytics
Cons of Amplitude
- Super expensive once you're past the free plan4
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What is Amazon Mobile Analytics?
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