Amplitude vs Flurry vs Localytics

Need advice about which tool to choose?Ask the StackShare community!

Amplitude

892
697
+ 1
36
Flurry

95
97
+ 1
6
Localytics

35
52
+ 1
2
Advice on Amplitude, Flurry, and Localytics
Ben Miller
Chief Product Officer at goLance · | 8 upvotes · 104.2K views
Needs advice
on
AmplitudeAmplitudeMixpanelMixpanel
and
SegmentSegment

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

See more
Replies (3)
Max Musing
Founder & CEO at BaseDash · | 8 upvotes · 368.6K views
Recommends
on
AmplitudeAmplitude
at

Functionally, Amplitude and Mixpanel are incredibly similar. They both offer almost all the same functionality around tracking and visualizing user actions for analytics. You can track A/B test results in both. We ended up going with Amplitude at BaseDash because it has a more generous free tier for our uses (10 million actions per month, versus Mixpanel's 1000 monthly tracked users).

Segment isn't meant to compete with these tools, but instead acts as an API to send actions to them, and other analytics tools. If you're just sending event data to one of these tools, you probably don't need Segment. If you're using other analytics tools like Google Analytics and FullStory, Segment makes it easy to send events to all your tools at once.

See more
Tony Simonovsky

Another option you might consider is Google Analytics App+Web.

It is a new type of Google Analytics property which is event-based (like Amplitude and Mixpanel). In App+Web you can collect exactly the same data and in the same format as the other 2 tools mentioned.

The great things about it are: - it is free - there is a free integration with BigQuery (though you'll need to pay for BigQuery, but for most SmB's it is peanuts - $5-30 a month)

Not so great: - reporting side is pretty buggy (App+Web is very new).

So if you are ok building your reporting in something like Google Data Studio, App+Web will be a great option. Your data analyst will especially be happy to have all the data in SQL format (BigQuery).

If you choose App+Web, then you can use Google Optimize (also free) as an A/B testing solution.

See more
Ruben Lozano
Growth Marketing Specialist at Ruben Lozano Me · | 4 upvotes · 47.3K views
Recommends
on
AmplitudeAmplitudeVWOVWO

Hello Ben,

I have been using Mixpanel and Amplitude and both of them are good solutions in order to track events on your product; events, funnel analysis, retention and so on. The most important thing is that you set up properly the taxonomy and naming convention of your events' structure. I don't have anything against Segment I tried once but I didn't work with that tool but it for sure is a good one based on other workmates' opinions. ¡Important! When tracking distribution channels, take into consideration the attribution channel and all the touches that the users do in all the channels before your conversions. Some of them are good to open a path and other ones good to close.

Besides that, for A/B testing there are several options in the market but VWO is a good one that with a lot of features to get good insights into the A/B testing. Another one could be Optimizely or Google Optimize. ¡Important! Some teams instead run A/B testing because sometimes that could be a technological issue, they run cohort tests, where basically they change features on the product and they analyse this performance with the new users and compare. That could have another issue like seasonality but it is another option.

Overview, I recommend Amplitude and VWO but just to make simple the answer, because Mixpanel, Segment and the other options that the other users wrote here are good too.

All the best, and let me know how your experience was with all these tools. :)

Cheers,

See more
Manage your open source components, licenses, and vulnerabilities
Learn More
Pros of Amplitude
Pros of Flurry
Pros of Localytics
  • 11
    Great for product managers
  • 8
    Easy setup
  • 6
    Efficient analysis
  • 2
    Behavioral cohorts
  • 2
    Event streams for individual users
  • 2
    Chart edits get their own URLs
  • 2
    Free for up to 10M user actions per month
  • 1
    Fast
  • 1
    Great UI
  • 1
    Engagement Matrix is super helpful
  • 6
    Most complete and developer/marketing friendly metrics
  • 2
    Unlimited Event Tracking

Sign up to add or upvote prosMake informed product decisions

Cons of Amplitude
Cons of Flurry
Cons of Localytics
  • 4
    Super expensive once you're past the free plan
    Be the first to leave a con
      Be the first to leave a con

      Sign up to add or upvote consMake informed product decisions

      What is Amplitude?

      Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.

      What is Flurry?

      More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

      What is Localytics?

      Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

      Need advice about which tool to choose?Ask the StackShare community!

      What companies use Amplitude?
      What companies use Flurry?
      What companies use Localytics?

      Sign up to get full access to all the companiesMake informed product decisions

      What tools integrate with Amplitude?
      What tools integrate with Flurry?
      What tools integrate with Localytics?

      Sign up to get full access to all the tool integrationsMake informed product decisions

      Blog Posts

      Jul 2 2019 at 9:34PM

      Segment

      Google AnalyticsAmazon S3New Relic+25
      10
      6883
      GitGitHubDocker+34
      29
      42694
      What are some alternatives to Amplitude, Flurry, and Localytics?
      Mixpanel
      Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
      Google Analytics
      Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
      Google Tag Manager
      Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
      Optimizely
      Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
      Segment
      Segment is a single hub for customer data. Collect your data in one place, then send it to more than 100 third-party tools, internal systems, or Amazon Redshift with the flip of a switch.
      See all alternatives