Localytics vs Amplitude | What are the differences?

Overview

Localytics

Stacks35

Followers52

Votes2

Amplitude

Stacks899

Followers701

Votes36

Amplitude vs Localytics: What are the differences?

Amplitude: User analytics to fuel explosive user growth. Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours; Localytics: App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.

Amplitude and Localytics can be categorized as "Mobile Analytics" tools.

Some of the features offered by Amplitude are:

Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.
Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.
Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.

On the other hand, Localytics provides the following key features:

Interactive dashboard
App usage reports
Users and sessions

Coursera, CircleCI, and Intuit are some of the popular companies that use Amplitude, whereas Localytics is used by Webedia, Rumble, and SportSetter. Amplitude has a broader approval, being mentioned in 109 company stacks & 18 developers stacks; compared to Localytics, which is listed in 12 company stacks and 3 developer stacks.

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Advice on Localytics, Amplitude

Ben

Chief Product Officer at goLance

Aug 22, 2020

Needs advice

I am trying to decide on a solution to better track our user data. We need to track which google ads are leading to signups, and which signups are performing various actions on the site. We then need to visualize this data in various ways. We also need to run A/B tests on features and content, to track which ones lead to the most paid conversions.

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Detailed Comparison

Localytics	Amplitude
Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.	Amplitude provides scalable mobile analytics that helps companies leverage data to create explosive user growth. Anyone in the company can use Amplitude to pinpoint the most valuable behavioral patterns within hours.
Interactive dashboard;App usage reports;Users and sessions;Day-part analysis;Events & attributes;Annotations;Real-time reports;Cross-app comparision;Filters;User segmentation;Custom dimensions;Unlimited event tracking;Key metric benchmarks	Real-time user analytics, including funnels, retention, flexible user segmentation, and revenue analysis.; Microscope: Explore the user behavior behind any data point. Compare the behavior of engaged vs. churned users.; Growth Discovery Engine: Identify behaviors that are predictive of retention or conversion and drive explosive user growth.; Direct SQL Access via Amazon Redshift: Get access to all of your raw data with zero work on your end.
Statistics
Stacks 35	Stacks 899
Followers 52	Followers 701
Votes 2	Votes 36
Pros & Cons
Pros 2 Unlimited Event Tracking	Pros 11 Great for product managers 8 Easy setup 6 Efficient analysis 2 Chart edits get their own URLs 2 Behavioral cohorts Cons 4 Super expensive once you're past the free plan
Integrations
No integrations available	Looker Segment Urban Airship Amazon Redshift Mode Optimizely Periscope

What are some alternatives to Localytics, Amplitude?

Mixpanel

Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.

CleverTap

We help over 3500 brands, including Jio, Cleartrip, BookMyShow, Curiosity, McDonalds, Sony, DC Comics, and Denver Broncos understand app behavior, and make their marketing data-driven.

Countly

Countly is a product analytics solution and innovation enabler that helps organizations track product performance and user journey and behavior across mobile, web, and desktop applications.

Flurry

More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.

MoEngage

It is a Mobile App Engagement & Marketing Platform, which helps Companies understand their Mobile App users better and reach out with relevant content at the right time using the right medium. You can think of us like MailChimp for mobile apps.

Amazon Mobile Analytics

You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.

Kochava

It is the platform for mobile and connected devices gives customers access to powerful measurement features and global coverage with thousands of network and publishers integrations.

Heatmaps.io

Mobile usability analytics. Track users touches, gestures, device data and user flow to learn how users interact with your iOS app.

React Native Performance

It is a group of packages built at Shopify for profiling React Native app performance. Measure the render times for the different user flows in your app.