Amazon SNS vs Amazon Pinpoint

Overview

Amazon SNS

Stacks1.4K

Followers1.2K

Votes18

Amazon Pinpoint

Stacks74

Followers323

Votes13

Amazon Pinpoint vs Amazon SNS: What are the differences?

Amazon Pinpoint and Amazon SNS are cloud-based messaging services provided by Amazon Web Services (AWS). Let's explore the key differences between them:

Messaging Channels: Amazon Pinpoint focuses on multi-channel engagement, providing support for various communication channels such as email, SMS, push notifications, and voice. It allows you to reach users through their preferred channels, delivering personalized messages across different platforms. Amazon SNS, on the other hand, primarily focuses on push notification delivery to mobile devices, including iOS, Android, and Amazon devices. It is designed for high-scale, real-time messaging to mobile endpoints.
Targeting and Personalization: Amazon Pinpoint offers advanced targeting and segmentation capabilities, allowing you to define user segments based on attributes, behaviors, and demographics. It provides powerful analytics and campaign management features to create personalized and contextually relevant messages. Amazon SNS, while it supports push notifications to specific endpoints, does not have built-in targeting and segmentation capabilities. It primarily focuses on delivering messages to subscribed endpoints without the advanced personalization features of Amazon Pinpoint.
Campaign Management: Amazon Pinpoint provides a comprehensive campaign management system, allowing you to create and schedule campaigns across multiple channels. It offers A/B testing, campaign analytics, and tracking of key performance metrics. Amazon SNS, on the other hand, is primarily focused on sending individual messages to subscribed endpoints without the advanced campaign tracking and management features provided by Amazon Pinpoint.
Message Routing and Protocols: Amazon Pinpoint supports various protocols and provides message routing capabilities. It can handle the complexities of routing messages to multiple channels, ensuring efficient message delivery. Amazon SNS, on the other hand, primarily supports push notification delivery through protocols like Apple Push Notification Service (APNS), Google Cloud Messaging (GCM), and Amazon Device Messaging (ADM). It is designed for streamlined message delivery to specific mobile endpoints without the broader message routing capabilities of Amazon Pinpoint.
Integration with AWS Services: Amazon Pinpoint offers deeper integrations with AWS services such as AWS Lambda, Amazon Simple Email Service (SES), Amazon Kinesis, and Amazon Redshift. These integrations enable advanced automation, real-time data processing, and personalized messaging workflows. Amazon SNS, while it can integrate with some AWS services, is primarily focused on delivering push notifications to mobile endpoints.

In summary, Amazon Pinpoint provides multi-channel engagement, advanced targeting, campaign management, and message routing capabilities. It is suitable for creating personalized and contextually relevant messaging campaigns across various channels. Amazon SNS, on the other hand, is primarily focused on delivering push notifications to mobile endpoints, offering high-scale, real-time messaging capabilities.

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Advice on Amazon SNS, Amazon Pinpoint

Manish

Lead Consultant at Knoldus Software LLp

Oct 24, 2020

Needs adviceon

Amazon SNS

Amazon Pinpoint

Instead of Amazon SNS, which is currently being used to send outbound push notification and including SMS, we want to build the 2 Way SMS using Amazon Pinpoint. Just want to know about Pinpoint and any outstanding issues if we drop SNS since it does not support 2 Way and use Pinpoint for both incoming and outgoing flow.

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Detailed Comparison

Amazon SNS	Amazon Pinpoint
Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.	Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
In most cases, developers can get started with Amazon SNS by using just three APIs: CreateTopic, Subscribe, and Publish. Additional APIs are available, which provide more advanced functionality.;With SNS you can publish a message once, and deliver it one or more times. So you can choose to direct unique messages to individual Apple, Google or Amazon devices, or broadcast deliveries to many mobile devices with a single publish request.;SNS allows you to group multiple recipients using topics. A topic is an “access point” for allowing recipients to dynamically subscribe for identical copies of the same notification. One topic can support deliveries to multiple endpoint types -- for example, you can group together iOS, Android and SMS recipients. When you publish once to a topic, SNS delivers appropriately formatted copies of your message to each subscriber.;Amazon SNS allows applications and end-users on different devices to receive notifications via Mobile Push notification (Apple, Google and Kindle Fire Devices), HTTP/HTTPS, Email/Email-JSON, SMS or Amazon Simple Queue Service (SQS) queues.;Amazon SNS provides access control mechanisms to ensure that topics and messages are secured against unauthorized access	Understand User Behavior;Create Targeted Campaigns;Measure Results
Statistics
Stacks 1.4K	Stacks 74
Followers 1.2K	Followers 323
Votes 18	Votes 13
Pros & Cons
Pros 12 Low cost 6 Supports multi subscribers	Pros 13 Transactional Messages
Integrations
No integrations available	Amazon S3 AWS Mobile Hub

What are some alternatives to Amazon SNS, Amazon Pinpoint?

OneSignal

OneSignal is a high volume push notification service for websites and mobile applications. OneSignal supports all major native and mobile platforms by providing dedicated SDKs for each platform, a RESTful server API, and a dashboard.

Urban Airship

We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

Google Cloud Messaging

Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

Firebase Cloud Messaging

It is a cross-platform messaging solution that lets you reliably deliver messages at no cost. You can notify a client app that new email or other data is available to sync. You can send notification messages to drive user re-engagement and retention. For use cases such as instant messaging, a message can transfer a payload of up to 4KB to a client app.

Pusher Mobile Push Notifications API

Send push notifications to iOS and Android devices through one unified Push Notifications API for Google Cloud Messaging (GCM) and Apple Push Notification Service (APNS).

ZeroPush

ZeroPush provides a clean web-friendly API to APNS and GCM for mobile push notifications.

PushBots

Reach all your customers on mobile or desktop. Send and manage push notification, in-app messages, or polls. Understand user behavior, retention and engagement.

Wonderpush

It is a push notifications platform for Web and Mobile. It is very fast, GDPR compliant and full-featured. It supports all major native mobile and web platforms, provides a RESTful API and an online dashboard to design notifications and analyze their impact.

Pushover

Pushover is a platform for sending and receiving push notifications. On the server side, we provide an HTTP API for queueing messages to deliver to devices addressable by User or Group Keys. On the device side, our iOS, Android, and Desktop clients receive those push notifications, show them to the user, and store them for offline viewing.