In the #ABTesting world you have many many players now, even #google has jumped onboard with #GoogleOptimize. When I was working with Magento we needed a easy solution to change the color of the buy now button, move around the email signup, update menu items, etc.
I experimented with many of the ABTesting tools, but Optimizely was the one that was much better than the rest.
Optimizely was so easy to add to all of our various Magento sites, and then for us to inject a #ABtest, was just a couple of lines of code and you've got your test live and ready to go. It was so easy that we trained the Office Manager with no coding experience to add #ABtests.
The analytics that Optimizely offers is second to none, after a couple of weeks of running the test you can easily see which test is the best and then get the development team to implement that change.
Massive props to Optimizely for doing a great job 🚀🚀🚀