
Ometria is a predictive analytics and marketing platform developed specifically for retailers. Since its launch in 2013, Ometria’s mission has been to make retail marketers more data-driven. Today it lets hundreds of retailers leverage data to acquire better customers and keep them purchasing more through creating, executing and constantly optimising a customer lifecycle marketing programme. Ometria was founded by four serial entrepreneurs, with combined experience in ecommerce, computer science, mathematics and SaaS, has been invested in by London’s most prominent entrepreneurs and investors, and is used by top retailers in the UK, Europe and across the world.
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