Amazon Personalize vs Lateral: What are the differences?

Developers describe Amazon Personalize as "Real-time personalization and recommendation". Machine learning service that makes it easy for developers to add individualized recommendations to customers using their applications. On the other hand, Lateral is detailed as "The ultimate API for recommending your content". Delight your users with personalised content recommendations. It's easy to set up and works with or without collaborative data. The Lateral API is trained on 10s of millions of high quality documents from law, academia and journalism. It can understand any document and provide intelligent recommendations.

Amazon Personalize and Lateral can be primarily classified as "Machine Learning as a Service" tools.