Amazon Pinpoint vs Google Cloud Messaging: What are the differences?
Developers describe Amazon Pinpoint as "Targeted Push Notifications for Mobile Apps". Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign. On the other hand, Google Cloud Messaging is detailed as "Simple and reliable messaging to reach over a billion devices". Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.
Amazon Pinpoint and Google Cloud Messaging can be categorized as "Mobile Push Messaging" tools.
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, Google Cloud Messaging provides the following key features:
- Versatile Messaging Targets: Distribute messages to your client app in any of three ways — to single devices, to groups of devices, or to devices subscribed to topics.
- Downstream Messaging: For purposes such as alerting users, chat messaging or kicking off background processing before the user opens the client app, GCM provides a reliable and battery-efficient connection between your server and devices.
- Upstream Messaging: Send acknowledgments, chats, and other messages from devices back to your server over GCM’s reliable and battery-efficient connection channel.