Amazon SNS vs Google Cloud Messaging

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Amazon SNS

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Google Cloud Messaging

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Amazon SNS vs Google Cloud Messaging: What are the differences?

Amazon SNS: Fully managed push messaging service. Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint; Google Cloud Messaging: Simple and reliable messaging to reach over a billion devices. Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

Amazon SNS and Google Cloud Messaging can be categorized as "Mobile Push Messaging" tools.

Some of the features offered by Amazon SNS are:

  • In most cases, developers can get started with Amazon SNS by using just three APIs: CreateTopic, Subscribe, and Publish. Additional APIs are available, which provide more advanced functionality.
  • With SNS you can publish a message once, and deliver it one or more times. So you can choose to direct unique messages to individual Apple, Google or Amazon devices, or broadcast deliveries to many mobile devices with a single publish request.
  • SNS allows you to group multiple recipients using topics. A topic is an “access point” for allowing recipients to dynamically subscribe for identical copies of the same notification. One topic can support deliveries to multiple endpoint types -- for example, you can group together iOS, Android and SMS recipients. When you publish once to a topic, SNS delivers appropriately formatted copies of your message to each subscriber.

On the other hand, Google Cloud Messaging provides the following key features:

  • Versatile Messaging Targets: Distribute messages to your client app in any of three ways — to single devices, to groups of devices, or to devices subscribed to topics.
  • Downstream Messaging: For purposes such as alerting users, chat messaging or kicking off background processing before the user opens the client app, GCM provides a reliable and battery-efficient connection between your server and devices.
  • Upstream Messaging: Send acknowledgments, chats, and other messages from devices back to your server over GCM’s reliable and battery-efficient connection channel.

According to the StackShare community, Amazon SNS has a broader approval, being mentioned in 230 company stacks & 78 developers stacks; compared to Google Cloud Messaging, which is listed in 18 company stacks and 8 developer stacks.

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Pros of Amazon SNS
Pros of Google Cloud Messaging
  • 9
    Low cost
  • 3
    Supports multi subscribers
  • 8
    Free
  • 5
    Scalable
  • 3
    Easy setup
  • 1
    Easy iOS setup
  • 1
    IOS Support

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Cons of Amazon SNS
Cons of Google Cloud Messaging
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    • 1
      Reliability

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    What is Amazon SNS?

    Amazon Simple Notification Service makes it simple and cost-effective to push to mobile devices such as iPhone, iPad, Android, Kindle Fire, and internet connected smart devices, as well as pushing to other distributed services. Besides pushing cloud notifications directly to mobile devices, SNS can also deliver notifications by SMS text message or email, to Simple Queue Service (SQS) queues, or to any HTTP endpoint.

    What is Google Cloud Messaging?

    Google Cloud Messaging (GCM) is a free service that enables developers to send messages between servers and client apps. This includes downstream messages from servers to client apps, and upstream messages from client apps to servers.

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    What are some alternatives to Amazon SNS and Google Cloud Messaging?
    Amazon Pinpoint
    Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
    Twilio
    Twilio offers developers a powerful API for phone services to make and receive phone calls, and send and receive text messages. Their product allows programmers to more easily integrate various communication methods into their software and programs.
    Amazon MQ
    Amazon MQ is a managed message broker service for Apache ActiveMQ that makes it easy to set up and operate message brokers in the cloud.
    Firebase
    Firebase is a cloud service designed to power real-time, collaborative applications. Simply add the Firebase library to your application to gain access to a shared data structure; any changes you make to that data are automatically synchronized with the Firebase cloud and with other clients within milliseconds.
    Amazon SES
    Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.
    See all alternatives
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