AdEx vs Google AdSense: What are the differences?

# Introduction
In this post, we will highlight the key differences between AdEx and Google AdSense.

1. **Pricing Model**: AdEx operates on a blockchain-based decentralized system, offering transparent pricing based on smart contracts, while Google AdSense uses a traditional centralized model where advertisers bid for ad space through an auction system.
2. **Privacy and Data Control**: AdEx puts a strong emphasis on user privacy and data control by allowing users to manage their data and choose who can access it, whereas Google AdSense collects user data for ad targeting purposes without giving users full control over their information.
3. **Revenue Distribution**: AdEx enables direct transactions between advertisers and publishers, allowing for a higher revenue share for publishers compared to Google AdSense, which takes a commission on the transactions between advertisers and publishers.
4. **Ad Verification**: AdEx uses smart contracts for ad verification, ensuring that advertisers only pay for genuine interactions, while Google AdSense relies on its algorithms and manual review processes for ad verification.
5. **Targeting Capabilities**: AdEx uses AI and machine learning for more precise targeting and better performance, whereas Google AdSense utilizes its vast user data and algorithms for targeting but may not always be as accurate as AdEx.
6. **Ad Formats**: AdEx supports a variety of ad formats, including display ads, video ads, and native ads, offering more diversity for advertisers, while Google AdSense mainly focuses on display ads with limited options for other ad formats.

In Summary, the key differences between AdEx and Google AdSense lie in their pricing models, approach to privacy and data control, revenue distribution, ad verification methods, targeting capabilities, and ad formats.