How Ethical Advertising Will Transform the Blockchain Industry
In the initial years following Bitcoin’s inception, most blockchain companies didn’t need paid advertising. The early adopters were a community of cypherpunks, libertarians, developers, miners, and hobbyists, that truly believed in the power of decentralized networks. To them, adoption was inevitable, and rather than putting paid ads in front of the general public, resources were better spent building wallets, development tools, infrastructure, and scalability solutions.