Picwell

As our nation moves to mandatory health insurance coverage, consumers struggle to make the right health plan choice for themselves and their families. In many instances, the lack of consumer­-friendly decision-support tools has led consumers to select poor health insurance plans. This issue translates into higher health and drug expenses for consumers, and billions of dollars of waste in the healthcare system. Picwell is an early­-stage healthcare startup developing technology to help consumers navigate the complexities of choice in health insurance. Our decision-support tools deliver--for the first time--objective, independent, and personalized scores for health plans by leveraging big data, predictive analytics and machine learning techniques.