Amazon Pinpoint vs Urban Airship: What are the differences?
Developers describe Amazon Pinpoint as "Targeted Push Notifications for Mobile Apps". Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign. On the other hand, Urban Airship is detailed as "Improve customer engagement with push notifications, location-based marketing and analytics". We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.
Amazon Pinpoint and Urban Airship can be primarily classified as "Mobile Push Messaging" tools.
Some of the features offered by Amazon Pinpoint are:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results
On the other hand, Urban Airship provides the following key features:
- Industry’s best Push Messaging (with up to 1M messages per month, free).
- Ready to go, proven and can be working in your app within hours.
- Flexible APIs to drop in as-is or to completely customize.