Branch Metrics vs Urban Airship

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Branch Metrics
Branch Metrics

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Urban Airship
Urban Airship

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25
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Branch Metrics vs Urban Airship: What are the differences?

Branch Metrics: Send web visitors to content in your app seamlessly, even if they don’t have the app already installed. Branch Metrics is a platform that powers the links that point back to your apps for shares, invites, referrals, and more. Branch makes it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better. Our goal is to make every app experience frictionless and fundamentally change the way people interact with mobile apps today; Urban Airship: Improve customer engagement with push notifications, location-based marketing and analytics. We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

Branch Metrics belongs to "Deep Linking as a Service" category of the tech stack, while Urban Airship can be primarily classified under "Mobile Push Messaging".

Some of the features offered by Branch Metrics are:

  • Referrals and invites
  • Marketing links
  • Smart sharing

On the other hand, Urban Airship provides the following key features:

  • Industry’s best Push Messaging (with up to 1M messages per month, free).
  • Ready to go, proven and can be working in your app within hours.
  • Flexible APIs to drop in as-is or to completely customize.

"Open Source SDKs" is the primary reason why developers consider Branch Metrics over the competitors, whereas "Ios integration" was stated as the key factor in picking Urban Airship.

According to the StackShare community, Branch Metrics has a broader approval, being mentioned in 36 company stacks & 12 developers stacks; compared to Urban Airship, which is listed in 14 company stacks and 3 developer stacks.

- No public GitHub repository available -
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What is Branch Metrics?

Branch Metrics is a platform that powers the links that point back to your apps for shares, invites, referrals, and more. Branch makes it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better. Our goal is to make every app experience frictionless and fundamentally change the way people interact with mobile apps today.

What is Urban Airship?

We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.
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      What are some alternatives to Branch Metrics and Urban Airship?
      Button
      Button enables smart connections between apps that drive installs, increase engagement and facilitate mobile commerce.
      DeepLinkDispatch
      DeepLinkDispatch provides a declarative, annotation-based API to declare application deep links.
      hokolinks
      HOKO offers publishers a new way to monetize their users by turning their app or site into an AI powered marketplace.
      URX
      URX makes it easy to link into apps. Our API uses information such as keywords, location and time, and returns deep links into relevant apps. Quickly integrate URX AppViews or create a completely native experience with our SDKs.
      See all alternatives
      Decisions about Branch Metrics and Urban Airship
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      How developers use Branch Metrics and Urban Airship
      Avatar of Flutter Health Inc.
      Flutter Health Inc. uses Branch MetricsBranch Metrics

      Deep links point directly to the in-app content from sources across channels and platforms, delivering a high quality user experience. The Branch.io deep links go a step further, linking fresh users from install directly to the correct pages. The Branch links also handle every edge case, routing through every channel, platform, OS, and deep linking standard that exists.

      Avatar of Sup
      Sup uses Branch MetricsBranch Metrics

      We used branch to power the download links and smart banner on the site. It gave us the ability to give users to text themselves a download link and for us to track installs via the website.

      Avatar of scott hutchinson
      scott hutchinson uses Urban AirshipUrban Airship

      GCM and Apple Push services

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