Branch Metrics vs Urban Airship: What are the differences?

Branch Metrics: Send web visitors to content in your app seamlessly, even if they don’t have the app already installed. Branch Metrics is a platform that powers the links that point back to your apps for shares, invites, referrals, and more. Branch makes it incredibly simple to create powerful deeplinks that can pass data across app install, making the entire app experience better. Our goal is to make every app experience frictionless and fundamentally change the way people interact with mobile apps today; Urban Airship: Improve customer engagement with push notifications, location-based marketing and analytics. We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.

Branch Metrics belongs to "Deep Linking as a Service" category of the tech stack, while Urban Airship can be primarily classified under "Mobile Push Messaging".

Some of the features offered by Branch Metrics are:

• Referrals and invites
• Marketing links
• Smart sharing

On the other hand, Urban Airship provides the following key features:

• Industry’s best Push Messaging (with up to 1M messages per month, free).
• Ready to go, proven and can be working in your app within hours.
• Flexible APIs to drop in as-is or to completely customize.

"Open Source SDKs" is the primary reason why developers consider Branch Metrics over the competitors, whereas "Ios integration" was stated as the key factor in picking Urban Airship.

According to the StackShare community, Branch Metrics has a broader approval, being mentioned in 36 company stacks & 12 developers stacks; compared to Urban Airship, which is listed in 14 company stacks and 3 developer stacks.