Button vs URX: What are the differences?
Button: Add cross-app features with just a few lines of code. Button enables smart connections between apps that drive installs, increase engagement and facilitate mobile commerce; URX: Find and link users directly to relevant content inside other apps to create a seamless experience across multiple apps. URX makes it easy to link into apps. Our API uses information such as keywords, location and time, and returns deep links into relevant apps. Quickly integrate URX AppViews or create a completely native experience with our SDKs.
Button and URX belong to "Deep Linking as a Service" category of the tech stack.