Google Datastudio vs Looker

Need advice about which tool to choose?Ask the StackShare community!

Google Datastudio

200
170
+ 1
16
Looker

631
653
+ 1
9
Add tool

Google Datastudio vs Looker: What are the differences?

Developers describe Google Datastudio as "A reporting and data visualization tool". It lets you create reports and data visualizations. Data Sources are reusable components that connect a report to your data, such as Google Analytics, Google Sheets, Google AdWords and so forth. You can unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions. On the other hand, Looker is detailed as "Pioneering the next generation of BI, data discovery & data analytics". We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.

Google Datastudio and Looker can be primarily classified as "Business Intelligence" tools.

According to the StackShare community, Looker has a broader approval, being mentioned in 83 company stacks & 51 developers stacks; compared to Google Datastudio, which is listed in 8 company stacks and 4 developer stacks.

Decisions about Google Datastudio and Looker

Very easy-to-use UI. Good way to make data available inside the company for analysis.

Has some built-in visualizations and can be easily integrated with other JS visualization libraries such as D3.

Can be embedded into product to provide reporting functions.

Support team are helpful.

The only complain I have is lack of API support. Hard to track changes as codes and automate report deployment.

See more
Vojtech Kopal
Head of Data at Mews Systems · | 3 upvotes · 350.5K views

Power BI is really easy to start with. If you have just several Excel sheets or CSV files, or you build your first automated pipeline, it is actually quite intuitive to build your first reports.

And as we have kept growing, all the additional features and tools were just there within the Azure platform and/or Office 365.

Since we started building Mews, we have already passed several milestones in becoming start up, later also a scale up company and now getting ready to grow even further, and during all these phases Power BI was just the right tool for us.

See more
Manage your open source components, licenses, and vulnerabilities
Learn More
Pros of Google Datastudio
Pros of Looker
  • 6
    Free
  • 4
    Underrated
  • 2
    Easy to share
  • 1
    Google Analytics Integration
  • 1
    BigQuery Integration
  • 1
    Same UI controls as Google Docs, Sheet, etc
  • 1
    Shareable & editable dashboards
  • 4
    Real time in app customer chat support
  • 4
    GitHub integration
  • 1
    Reduces the barrier of entry to utilizing data

Sign up to add or upvote prosMake informed product decisions

Cons of Google Datastudio
Cons of Looker
  • 1
    Works well with google (not aws or azure)
  • 3
    Price

Sign up to add or upvote consMake informed product decisions

What is Google Datastudio?

It lets you create reports and data visualizations. Data Sources are reusable components that connect a report to your data, such as Google Analytics, Google Sheets, Google AdWords and so forth. You can unlock the power of your data with interactive dashboards and engaging reports that inspire smarter business decisions.

What is Looker?

We've built a unique data modeling language, connections to today's fastest analytical databases, and a service that you can deploy on any infrastructure, and explore on any device. Plus, we'll help you every step of the way.

Need advice about which tool to choose?Ask the StackShare community!

Jobs that mention Google Datastudio and Looker as a desired skillset
What companies use Google Datastudio?
What companies use Looker?
Manage your open source components, licenses, and vulnerabilities
Learn More

Sign up to get full access to all the companiesMake informed product decisions

What tools integrate with Google Datastudio?
What tools integrate with Looker?

Sign up to get full access to all the tool integrationsMake informed product decisions

Blog Posts

What are some alternatives to Google Datastudio and Looker?
Google Analytics
Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications.
Google Tag Manager
Tag Manager gives you the ability to add and update your own tags for conversion tracking, site analytics, remarketing, and more. There are nearly endless ways to track user behavior across your sites and apps, and the intuitive design lets you change tags whenever you want.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Mixpanel
Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain to improve their user experience.
Optimizely
Optimizely is the market leader in digital experience optimization, helping digital leaders and Fortune 100 companies alike optimize their digital products, commerce, and campaigns with a fully featured experimentation platform.
See all alternatives