StackShareStackShare
Follow on
StackShare

Discover and share technology stacks from companies around the world.

Follow on

© 2025 StackShare. All rights reserved.

Product

  • Stacks
  • Tools
  • Feed

Company

  • About
  • Contact

Legal

  • Privacy Policy
  • Terms of Service
  1. Stackups
  2. Utilities
  3. Analytics
  4. Customer Analytics
  5. Personas vs Sherlock

Personas vs Sherlock

OverviewComparisonAlternatives

Overview

Sherlock
Sherlock
Stacks20
Followers28
Votes0
Personas
Personas
Stacks15
Followers22
Votes0

Personas vs Sherlock: What are the differences?

What is Personas? Customer data infrastructure. Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

What is Sherlock? The easiest way to understand your product’s user engagement. Set up in less than 10 minutes. Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.

Personas and Sherlock belong to "Customer Analytics" category of the tech stack.

Share your Stack

Help developers discover the tools you use. Get visibility for your team's tech choices and contribute to the community's knowledge.

View Docs
CLI (Node.js)
or
Manual

Detailed Comparison

Sherlock
Sherlock
Personas
Personas

Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

-
Identity Resolution - Unify user history across devices and channels into one comprehensive profile; Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer; Activation - Use these enrichments to personalize marketing campaigns and in-app experiences
Statistics
Stacks
20
Stacks
15
Followers
28
Followers
22
Votes
0
Votes
0
Integrations
Segment
Segment
Segment
Segment

What are some alternatives to Sherlock, Personas?

Woopra

Woopra

Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.

Lemprep

Lemprep

Lemprep gives sales reps a competitive edge by transforming minimal inputs into deep, actionable intelligence. Discover buyer pain points, organizational priorities, and market opportunities so you can run impactful, high-confidence sales calls that drive predictable results.

trak.io

trak.io

Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.

Indicative

Indicative

It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

SendGrid Email Analytics by Keen IO

SendGrid Email Analytics by Keen IO

SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.

Koko Analytics

Koko Analytics

It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.

dJAX DMP Manager

dJAX DMP Manager

It makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts.

Sticktail

Sticktail

Collect, find and share user insights that inspire action in your organization. It saves you time by finding the insights you’re looking for in seconds & receive notifications on insights that you care about. Start improving the user experience of your product.

Related Comparisons

Postman
Swagger UI

Postman vs Swagger UI

Mapbox
Google Maps

Google Maps vs Mapbox

Mapbox
Leaflet

Leaflet vs Mapbox vs OpenLayers

Twilio SendGrid
Mailgun

Mailgun vs Mandrill vs SendGrid

Runscope
Postman

Paw vs Postman vs Runscope