AdEx vs Taboola: What are the differences?

AdEx: An open-source, transparent & fraud-proof display advertising. It is trust-minimized solution for digital advertising that reduces ad fraud, improves ad budgets and protects user privacy. It is built on the Ethereum blockchain to connect publishers and advertisers without intermediaries on a decentralized ad exchange; Taboola: A discovery platform connecting people around the world with content they may like but never knew existed. Drive traffic to your site, blog or video, or monetize your site with the largest platform for content recommendation, audience acquisition, and native advertising.

AdEx and Taboola can be primarily classified as "Advertising" tools.

Some of the features offered by AdEx are:

• fraud-proof display advertising
• trust-minimized solution for digital advertising
• built on the Ethereum blockchain

On the other hand, Taboola provides the following key features:

• Segmentation & targeting
• Content filtering
• Content library