Amazon Mobile Analytics vs Amazon Pinpoint: What are the differences?
What is Amazon Mobile Analytics? Easily collect, visualize, and understand app usage data at scale. You simply add the AWS Mobile SDK to your app and publish the app using your existing distribution mechanism (such as the iTunes Store, Google Play, or Amazon Appstore), and you can start accessing reports in the AWS Management Console.
What is Amazon Pinpoint? Targeted Push Notifications for Mobile Apps. Amazon Pinpoint makes it easy to run targeted campaigns to drive user engagement in mobile apps. Amazon Pinpoint helps you understand user behavior, define which users to target, determine which messages to send, schedule the best time to deliver the messages, and then track the results of your campaign.
Amazon Mobile Analytics belongs to "Mobile Analytics" category of the tech stack, while Amazon Pinpoint can be primarily classified under "Mobile Push Messaging".
Some of the features offered by Amazon Mobile Analytics are:
- Overview: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, Sticky Factor, Total Daily Sessions, 1-Day Retention, Average Revenue Per Daily Active User (ARPDAU), Paying Daily Active Users, and Average Revenue Per Paid Daily Active User (ARPPDAU).
- Active Users: Daily Active Users (DAU), Monthly Active Users (MAU), New Users, and Sticky Factor.
- Sessions: Total Sessions (number of time your app was used on a particular day) and Average Number of Sessions Per Daily Active User (DAU).
On the other hand, Amazon Pinpoint provides the following key features:
- Understand User Behavior
- Create Targeted Campaigns
- Measure Results