Aviary vs Gumlet: What are the differences?

## Introduction
Here are the key differences between Aviary and Gumlet.

1. **Supported File Types**: Aviary mainly supports image editing, whereas Gumlet provides image and video optimization services, making it versatile in handling different media types.
   
2. **Customization Options**: Aviary offers customizable features for image editing such as filters, text overlays, and stickers, while Gumlet focuses on automatic optimization with minimal customization options for users.

3. **Integration Abilities**: Aviary can be easily integrated into various platforms and applications, whereas Gumlet specializes in integrating with content management systems like WordPress and Shopify for efficient media optimization.

4. **Cost Structure**: Aviary follows a subscription-based payment model with different tiers based on usage and features, while Gumlet offers a pay-as-you-go pricing model with flexible pricing based on the amount of media processed.

5. **Focus on Speed**: Gumlet prioritizes speed and performance by delivering optimized images and videos quickly through its global content delivery network, ensuring fast loading times for websites and applications.

6. **Image Processing Techniques**: Aviary focuses on providing a wide range of image editing tools and effects for creative manipulation, while Gumlet emphasizes on using advanced algorithms for compression and resizing to improve web performance without compromising visual quality.

In Summary, Aviary and Gumlet differ in supported file types, customization options, integration abilities, cost structure, focus on speed, and image processing techniques.