Personas vs dJAX DMP Manager: What are the differences?

Personas: Customer data infrastructure. Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next; dJAX DMP Manager: Manage all customer data and build custom segments dedicated to your upcoming campaigns. It makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts.

Personas and dJAX DMP Manager can be primarily classified as "Customer Analytics" tools.

Some of the features offered by Personas are:

• Identity Resolution - Unify user history across devices and channels into one comprehensive profile
• Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
• Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, dJAX DMP Manager provides the following key features:

• Data collection
• Audience segmentation
• Pixel tracking