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Flurry vs Localytics: What are the differences?
What is Flurry? Build, measure, advertise and monetize your apps. More companies trust Flurry Analytics to understand how consumers interact with their mobile applications than all other app analytics providers combined. Over 80,000 companies use Flurry Analytics in more than 230,000 applications to measure audience reach, engagement, retention, conversions, revenue and more.
What is Localytics? App analytics and marketing for iPhone, iPad, Android, HTML5, Blackberry and Windows apps. Localytics provides app analytics and app marketing for the mobile market, similar to companies such as Flurry and Adobe.
Flurry and Localytics can be primarily classified as "Mobile Analytics" tools.
Some of the features offered by Flurry are:
- Harness the power of industry-leading mobile app analytics for free
- Look beyond the download to investigate how users interact with your app
- Learn how, when, where and by what kind of audience your app is used
On the other hand, Localytics provides the following key features:
- Interactive dashboard
- App usage reports
- Users and sessions
ebay, 9GAG, and Groupon are some of the popular companies that use Flurry, whereas Localytics is used by Webedia, Onefootball, and Rumble. Flurry has a broader approval, being mentioned in 24 company stacks & 5 developers stacks; compared to Localytics, which is listed in 12 company stacks and 3 developer stacks.
Pros of Flurry
- Most complete and developer/marketing friendly metrics6
Pros of Localytics
- Unlimited Event Tracking2