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Google Ads vs Trivver: What are the differences?
Google Ads: An online advertising platform developed by Google. An online advertising solution that businesses use to promote their products and services on Google Search, YouTube and other sites across the web. It also allows advertisers to choose specific goals for their ads, like driving phone calls or website visits; Trivver: Advertising exchange for XR environments including 3D, VR, MR and AR. It allows ad agencies, networks and advertisers to create and run ad campaigns in extended reality environments. It's ad exchange serves branded content to targeted audiences in extended reality environments, by seamlessly integrating 3D models of the brands' Branded Smart Objects.
Google Ads belongs to "Ad Retargeting" category of the tech stack, while Trivver can be primarily classified under "Advertising".