Holistics vs Looker: What are the differences?

# Introduction

1. **Data Modeling**: Holistics allows users to visually model data pipelines and transformations with SQL, while Looker uses LookML, a proprietary language, for data modeling.
2. **Flexibility**: Holistics provides more flexibility in data source connections, allowing users to connect to a variety of sources without relying on third-party tools or scripts, whereas Looker may require additional tools for some data connections.
3. **Pricing Model**: Holistics offers a more transparent pricing model compared to Looker, which can be more costly due to additional modules and add-ons.
4. **Ease of Use**: Holistics is known for its user-friendly interface and intuitive design, making it easier for non-technical users to query and visualize data, whereas Looker has a steeper learning curve and may require training to fully utilize its features.
5. **Customization**: Holistics offers more customization options for reports and dashboards, allowing users to tailor their visualizations to specific needs, whereas Looker may have limitations in terms of customizing reports and dashboards.
6. **Security**: Holistics provides more granular control over user permissions and data access, allowing for tighter security measures, while Looker may have fewer options for fine-tuning security settings.

In Summary, Holistics and Looker differ in data modeling, flexibility, pricing model, ease of use, customization, and security features.