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  5. Koko Analytics vs Personas

Koko Analytics vs Personas

OverviewComparisonAlternatives

Overview

Personas
Personas
Stacks15
Followers22
Votes0
Koko Analytics
Koko Analytics
Stacks3
Followers5
Votes0
GitHub Stars385
Forks32

Personas vs Koko Analytics: What are the differences?

Personas: Customer data infrastructure. Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next; Koko Analytics: Self-hosted, privacy-friendly and open-source analytics for WordPress. It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.

Personas and Koko Analytics can be categorized as "Customer Analytics" tools.

Some of the features offered by Personas are:

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, Koko Analytics provides the following key features:

  • No external services. Data is yours and yours alone
  • No personal information or anything visitor specific is tracked
  • Blazingly fast. Handles thousands of daily visitors or sudden bursts of traffic without breaking a sweat

Koko Analytics is an open source tool with 134 GitHub stars and 4 GitHub forks. Here's a link to Koko Analytics's open source repository on GitHub.

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Detailed Comparison

Personas
Personas
Koko Analytics
Koko Analytics

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.

Identity Resolution - Unify user history across devices and channels into one comprehensive profile; Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer; Activation - Use these enrichments to personalize marketing campaigns and in-app experiences
No external services. Data is yours and yours alone; No personal information or anything visitor specific is tracked; Blazingly fast. Handles thousands of daily visitors or sudden bursts of traffic without breaking a sweat; Plug and play. Just install and activate the plugin and stats will automatically be recorded; Open-source (GPLv3 licensed)
Statistics
GitHub Stars
-
GitHub Stars
385
GitHub Forks
-
GitHub Forks
32
Stacks
15
Stacks
3
Followers
22
Followers
5
Votes
0
Votes
0
Integrations
Segment
Segment
WordPress
WordPress

What are some alternatives to Personas, Koko Analytics?

Woopra

Woopra

Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.

Lemprep

Lemprep

Lemprep gives sales reps a competitive edge by transforming minimal inputs into deep, actionable intelligence. Discover buyer pain points, organizational priorities, and market opportunities so you can run impactful, high-confidence sales calls that drive predictable results.

trak.io

trak.io

Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.

Sherlock

Sherlock

Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.

Indicative

Indicative

It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.

SendGrid Email Analytics by Keen IO

SendGrid Email Analytics by Keen IO

SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.

dJAX DMP Manager

dJAX DMP Manager

It makes it easy to manage all customer data and build custom segments dedicated to your upcoming campaigns. Segregate your customers based on specific products, markets or attributes and deliver tailored adverts.

Sticktail

Sticktail

Collect, find and share user insights that inspire action in your organization. It saves you time by finding the insights you’re looking for in seconds & receive notifications on insights that you care about. Start improving the user experience of your product.

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