Personas vs Sherlock: What are the differences?
What is Personas? Customer data infrastructure. Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.
What is Sherlock? The easiest way to understand your product’s user engagement. Set up in less than 10 minutes. Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
Personas and Sherlock belong to "Customer Analytics" category of the tech stack.