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Personas

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22
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Sticktail

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Personas vs Sticktail: What are the differences?

Developers describe Personas as "Customer data infrastructure". Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next. On the other hand, Sticktail is detailed as "A central place for the customer insights of your entire organization". Collect, find and share user insights that inspire action in your organization. It saves you time by finding the insights you’re looking for in seconds & receive notifications on insights that you care about. Start improving the user experience of your product.

Personas and Sticktail can be primarily classified as "Customer Analytics" tools.

Some of the features offered by Personas are:

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, Sticktail provides the following key features:

  • Userfriendly text editor to create media-rich research reports
  • Follow tags & receive updates
  • Share links for insights and research reports
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What is Personas?

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

What is Sticktail?

Collect, find and share user insights that inspire action in your organization. It saves you time by finding the insights you’re looking for in seconds & receive notifications on insights that you care about. Start improving the user experience of your product.

Need advice about which tool to choose?Ask the StackShare community!

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