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Personas

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22
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trak.io

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Personas vs trak.io: What are the differences?

Developers describe Personas as "Customer data infrastructure". Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next. On the other hand, trak.io is detailed as "Track, analyse & improve the important KPI's". Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.

Personas and trak.io can be primarily classified as "Customer Analytics" tools.

Some of the features offered by Personas are:

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, trak.io provides the following key features:

  • Acquistion- Discover what's driving your signups and measure all the way through to revenue.
  • Activation- Optimise onboarding so that your hard-earned signups actually use your app.
  • Retention- Monitor how users return to your app. Track which methods are pulling them back.
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    What is Personas?

    Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

    What is trak.io?

    Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.

    Need advice about which tool to choose?Ask the StackShare community!

    What companies use Personas?
    What companies use trak.io?
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      What tools integrate with Personas?
      What tools integrate with trak.io?
      What are some alternatives to Personas and trak.io?
      Woopra
      Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
      Sherlock
      Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
      Indicative
      It enables all businesses to track anything and everything on their web or mobile application on the cloud, and conduct sophisticated analysis such as segmentation, funnel analysis and cohort analysis with just a few clicks in a web browser.
      SendGrid Email Analytics by Keen IO
      SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.
      Koko Analytics
      It is an open-source analytics plugin for WordPress that does not use any external services and respects your visitors’ privacy. Stats will be collected right away after you install and activate the plugin.
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