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Personas
Personas

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14
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trak.io
trak.io

2
4
+ 1
1
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Personas vs trak.io: What are the differences?

Developers describe Personas as "Customer data infrastructure". Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next. On the other hand, trak.io is detailed as "Track, analyse & improve the important KPI's". Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.

Personas and trak.io can be primarily classified as "Customer Analytics" tools.

Some of the features offered by Personas are:

  • Identity Resolution - Unify user history across devices and channels into one comprehensive profile
  • Trait and Audience Building - Synthesize raw data into traits, audiences, and predictions for each customer
  • Activation - Use these enrichments to personalize marketing campaigns and in-app experiences

On the other hand, trak.io provides the following key features:

  • Acquistion- Discover what's driving your signups and measure all the way through to revenue.
  • Activation- Optimise onboarding so that your hard-earned signups actually use your app.
  • Retention- Monitor how users return to your app. Track which methods are pulling them back.
- No public GitHub repository available -
- No public GitHub repository available -

What is Personas?

Personas is a new product built on the Segment platform. With Personas, you can take the context from every past customer conversation with you to the next.

What is trak.io?

Learn more about your customers with individual visitor timelines and metrics that are customised to your web or mobile app.
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          What tools integrate with Personas?
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          What are some alternatives to Personas and trak.io?
          Woopra
          Woopra unites customer data from your company's web, mobile, email automation, product, and more, to build a single, complete profile for each user. This is the foundation for creating better customer experiences through optimization.
          Sherlock
          Sherlock uses Segment data to give product teams visibility into users who are most engaged with their app. Dig deep and get essential details for each one of your users. Understand how they are using your product, how often and when. Essential insights for any product makers.
          SendGrid Email Analytics by Keen IO
          SendGrid Email Analytics by Keen IO is the fastest way to analyze the performance of your email campaigns and take action. Compare campaigns and tests and download a list of users who performed any action. Use downloaded lists to keep your lists clean and drive up email performance with better campaigns.
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          Avatar of aramkoukia
          Software Engineering Manager at LGM Financial Services
          Review oftrak.iotrak.io

          It has a very modern web user experience and I am able to use the dashboard in different devices and moreover the beautiful little charts that show me the metrics are amazing...

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