Pixela vs Quantcast: What are the differences?

Developers describe Pixela as "Retargeting Made Easy". Retargeting Made Easy Pixela is a URL shortener, which embeds a retargeting pixel into each link that you shorten Improve every link you share with retargeting pixels, so you can reach and retarget those people who clicked on your link on Facebook, Twitter, Google and LinkedIn ads.. On the other hand, Quantcast is detailed as "A technology company specializing in real-time advertising and audience measurement". It is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.

Pixela and Quantcast can be categorized as "Advertising" tools.

Some of the features offered by Pixela are:

• Embed retargeting pixels
• Build custom audiences
• Integrate Ads Platforms

On the other hand, Quantcast provides the following key features:

• Compete audience demographic analysis
• Measure audience trends and usage
• Measure audience for specific content