Swrve vs Urban Airship: What are the differences?
What is Swrve? An integrated mobile marketing automation platform for managing the customer lifecycle on mobile. We Drive Mobile Engagement - An integrated mobile marketing automation platform for managing the customer lifecycle on mobile.
What is Urban Airship? Improve customer engagement with push notifications, location-based marketing and analytics. We’ve built the smartest, most aware, precise, easy-to-use, scalable, secure and powerful push messaging platform on the planet. Our Push messaging platform leverages all that is unique about mobile as a channel, and that lights the spark to create meaningful and valuable mobile experiences. We help put your app in front of your users at the right time, and in the right place to drive usage and brand engagement.
Swrve and Urban Airship are primarily classified as "Mobile A/B Testing" and "Mobile Push Messaging" tools respectively.
Some of the features offered by Swrve are:
- Tracking and analytics
- User segmentation and behavioral targeting
- Push messaging
On the other hand, Urban Airship provides the following key features:
- Industry’s best Push Messaging (with up to 1M messages per month, free).
- Ready to go, proven and can be working in your app within hours.
- Flexible APIs to drop in as-is or to completely customize.